Author: Indrani Bose

We have a stable socio-economic definition with ISEC: ITC’s Shuvadip Banerjee

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

Shuvadip Banerjee, General Secretary, MSRI and Chief Digital Marketing Officer of ITC Ltd confirms that the industry stakeholders such as media buyers, research agencies, media agencies and FMCG majors like Dabur, Marico and ITC are all aligned with the proposed ISEC framework.

Rohit Kumar Singh, Secretary DoCA: ‘Need to halt surrogate ads’

98% of these processed ads required modification to align with regulatory standards. Over the last three years, ASCI has also reported 1085 cases of advertisements that were in direct violation of law to both central and state regulators. 765 of these were illegal betting ads and 320 were direct liquor advertising.

ASCI and the Department of Consumer Affairs (DoCA) convened to address the pervasive issue and dangers of surrogate advertisements.

MIB’s Anurag Thakur launches four portals for media; Includes automated media planning, e-billing systems

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

This initiative is aimed at ensuring ease of doing business by fostering a more conducive business environment for Newspaper publishers and TV channel.

Why marketers are shifting from NCCS to ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC takes into consideration the evolving role of the woman in the Indian household.

Digital custom charges: Streaming a movie abroad may come with taxes

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

WTO has kept online transactions free of tariffs throughout the internet age.

Perplexity AI records more than a million users in India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The company recently raised $73.6 million in Series B funding at a valuation of $520 million from marquee investors, a list that includes Nvidia and Amazon founder Jeff Bezos,

The digital shift: Personalisation driving sports fan engagement in India

eferred interface for sports content consumption shifts to digital platforms in India, the path to success for sports organisations lies in personalised experiences grounded in first-party fan data. (Image sourced via X)

As per a YouGov report in 2023, 47 percent of engaged fans in India actively use social media for consuming sports content, surpassing the global average of 33 percent.