Author: Indrani Bose

Emami reports Rs 165.73 crore ad spend for the Dec quarter of FY24

Total revenue of the company stood at Rs 996.32 crore, up 1.38 percent from Rs 982.72 crore last year, the company said in a regulatory filing. (Image source: Moneycontrol)

Throughout the quarter, the Company introduced Zandu Agni Balm, a potent multi-purpose balm aimed at countering regional competition and expanding its overall balm portfolio market share.

For us, financial inclusion is enabling small merchants looking to go online: Razorpay’s Rahul Kothari

In the second part of Razorpay’s interview with Storyboard18, Rahul Kothari, chief operating officer, Razorpay, discusses how the company has been operating after the Reserve Bank of India lifted its ban on onboarding new customers, industry trends, advertising methods, and more.

In a wide-ranging chat, Rahul Kothari, Razorpay’s chief operating officer, discusses the company’s new campaign, the rationale behind choosing Gulshan Grover and Urvashi Dholakia for the ad film, key consumer trends in the fintech landscape, diversity in fintech and financial inclusion.

Which category does Edelweiss’s Radhika Gupta think will zoom in India?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Lab-grown diamonds (LGDs) are gaining an increasing share of the global diamond market each year, with the market share expected to amount to ten percent in 2030, as per Statista.

Publicis expects organic net revenue grow to 5 percent in 2024; anticipates cuts in traditional marketing

The group will put aside between 700 million and 800 million euros this year for potential mergers and acquisitions to boost its data, tech and AI capabilities, it said. Another 200 million will be earmarked for a planned share buyback.

For the first quarter, the maker of marketing campaigns for the likes of L’Oréal or Walmart anticipates an organic growth within the full-year range.

Parliamentary Committee asks government for comprehensive act to regulate cable TV industry

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

According to the panel, one of the biggest concerns of the cable TV industry has been pricing of channels by broadcasters and the negative impact on the cable tv industry.

Unlocking the potential of CTV: What’s driving brands to splurge

The consultation paper also suggests that independence from industry stakeholders is crucial for ensuring a neutral and unbiased approach to audience measurement.(Representative image via Unsplash)

A Finecast-GroupM report on the changing landscape of television in India revealed that CTV ad spend will reach about $395 million by 2027.

NBDA concerned; states draft Broadcasting Bill may lead to arbitrary use of powers

NBDA conveyed its apprehensions regarding the disproportionate and stringent penalties prescribed under the Draft BSR Bill, including under the First Schedule for violating the Programme and Advertisement Code.

NBDA expresses concerns about equating OTT with traditional broadcasting services. Urges government to take light-touch approach in drafting bill.

Radio City records 11 percent growth for third quarter

In the third quarter, Radiocity retained the market share at 19 percent in their ad check markets. (Image source: CNBCTV18)

The jewellery industry saw growth of 44 percent year-on-year, an increase in the advertising spending. The pharmaceutical market grew by 15 percent and the auto industry recorded 26 percent growth compared to the previous year.

Omnicom records 4.4 percent growth in Q4 of 2023

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

In 2024 the company is targeting 3-5 percent growth. CEO John Wren blamed account losses including Pfizer, which went to Publicis.