Growth momentum continued across the portfolio, driven by communications, media investment, shopper engagement and innovations aimed at developing the market across town classes especially RURBAN markets.
Author: Indrani Bose
Publishing industry urges government action to create equitable models in digital media
Avinash Pandey, Florian Nehm, Dhanendra Kumar, Elena Perotti, Arun Anant, Senthil Chengalvarayan spoke on cracking equitable models in digital media at the Storyboard18 DNPA Conclave and Awards 2024.
upGrad appoints Ankur Nyati as the new President of its Study Abroad segment
In his new role, Ankur Nyati will lead the Study Abroad operations, leveraging his expertise to further enhance upGrad’s standing in India and overseas markets and build the largest suite of study abroad offerings.
E-Gaming Federation signs MoU with Maharashtra government to promote responsible gaming
The 360-degree campaign will create awareness around responsible gaming practices to foster a safer gaming environment for the players.
Zomato announces integration with the movie ‘Fighter’
From the skies to our doorsteps, ‘Fighter’ and Zomato celebrate the unwavering commitment of fighter pilots, army officers, healthcare heroes, sanitation workers, security personnel, and Zomato’s dedicated delivery partners.
Global spend on sports media rights to reach $61 billion in 2024: Report
Live sports rights are splintering between broadcast, over-the-top (OTT or streaming) and mobile apps, while social platforms are rising in importance for fans.
YouTube’s four big bets for 2024
and why protecting the creator economy is foundational.
Urban Company launches Project Nidar to support service partners facing domestic violence, abuse
Under Project Nidar, Urban Company has partnered with the Invisible Scars Foundation, an NGO supporting survivors of gender-based violence
DNPA Conclave 2024: Media trust in the digital age
The discussion on Media Trust in the Digital Age created conversations on how media, influencers, government and the Big Tech can balance influence and integrity.
Snapchat celebrates real connection with new campaign Less/More
In an exclusive interaction with Storyboard18, Colleen DeCourcy, Chief Creative Officer, Snap Inc shares how Snapchat’s distinctive and deliberate design choices — disappearing messages, privacy settings and no social validation metrics – have been pivotal in setting Snapchat apart.