The government is working on putting together policies to solve the digital advertising issue said Anurag Thakur, Minister of Information and Broadcasting, Government of India at the Storyboard18 DNPA Conclave and Awards 2024.
Author: Indrani Bose
DNPA Conclave 2024: State of Media – The Big Picture
The discussion on “State of Media – The Big Picture” included Anant Goenka, Executive Director, Indian Express, Senthil Chengalvarayan, Executive Director, NDTV and Shekhar Gupta , Founder and Editor –in-chief, The Print talked about how media businesses need to invest on content and technology at the same time.
Internet cannot be a place where the law doesn’t reach: Rajeev Chandrasekhar on OTT regulation
Rajeev Chandrasekhar, Minister of State, Electronics and Information Technology, Government of India spoke at length about the existing revenue share issue with big tech platforms at Storyboard18 DNPA Conclave and Awards 2024.
One 97 Communications, parent company of Paytm records Rs 1,069 crore on advertising in last fiscal year
Its revenue from operations in the last fiscal was recorded to be Rs 7,990 crore, up from Rs 4,974 crore in FY22
The impact of AI on the creator economy
In a global survey conducted by Lightricks, 84 percent of content creators expressed their willingness to leverage AI if it could save them time or money.
Real Madrid and HP sign technology sponsorship agreement
The partnership aims to address societal issues including digital divide through various initiatives.
SBI Life Insurance launches campaign #SapnaHaiTohPooraKaro
The campaign emphasizes the delicate balance between pursuing personal dreams and fulfilling family responsibilities, featuring people who have bravely pursued their passions while remaining devoted family members.
Licious unveils new campaign “Have a Licious Sunday”
This campaign is a reminder to families about the joy and leisure that Sundays bring, encouraging them to savour these moments around the dining table with delicious food.
Japanese sports brand ASICs ropes in squash player Saurav Ghosal to its team of brand atheletes
Saurav Ghosal is known for being the first Indian men’s squash player to break into the World Top 10, with a record of 13 national championships so far.
The Body Shop partners with Diana Penty to celebrate British Rose Range in a new digital film
The range is vegan-certified and has floral fragrances.