Author: Indrani Bose

Gen AI takes the stage in Bingo! Mad Angles’ rap campaign

Consumers inundated the campaign pages on social media with their own theories. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of memes that brought the theories to life.

The campaign began when Bingo! – through a cryptic TVC teaser – posed the question:“Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery.

Consumers think of financial services apps like a petrol pump: Kunal Shah, CRED

CRED, the fintech company started by Kunal Shah, has cut marketing expenses by 27 percent in the fiscal ending March 2023. (Image source: Moneycontrol)

One of the unicorns in the record breaking year of 2021, surfing on the pandemic-led digital wave, Kunal Shah’s startup has raised nearly $800 million since inception in 2018 and its current valuation stands over $6 billion.

Thomas Cook India partners with NPCI for RuPay Forex Card; pilot kicks off with UAE

The company also has as angel investors including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes). (Image via Unsplash)

The company’s prepaid card issuance is up by 228 percent YoY (FY23). RuPay Forex Card pilot starts with UAE as visitors to Dubai from India have surpassed pre-pandemic levels.

MAdtech Point: If Advertising will no longer run the Internet, then what will run the Internet?

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet.

Elon Musk’s X Corp takes on content moderation law

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

X, the platform once known as Twitter, said the law known as Assembly Bill 587 violates its free speech rights under the US Constitution.

Gen Z, millennials to account for 75 percent of spending on disruptors by FY28

The report showed that disruptor jewellery brands have redefined the business model. One brand that is scaling up rapidly has positioned itself as a “fast fashion destination” for gold jewellery. With over 17,000 designs and about 1,000 added every quarter, the brand still runs on close to zero finished inventory. (Representative Image: Unsplash)

Gen Z cares about confidence, fun, and well-being, while millennials care more about eco-friendly and self-expressive brands.

Monk Entertainment expands footprint in South India, onboards former core team of Fabsquad Media

Armed with proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. (L to R: Aishwarya Gunjal, Viraj Sheth, Aju Philip)

Aju Philip will now be looking after the creator program and Aishwarya Gunjal will be looking into the business operations in the south division.