Author: Indrani Bose

This is prime time for India in the global marketplace: David Kohler

David Kohler believes that the Indian consumer has passion and they are courageous. “We love the aesthetic variety that is needed in India. We also see a great appetite for leading edge smart products. Intelligent toilets or smart showers, all of these have been important in a fast-growing segment in India,” he says. (Image source: kohlercompany.com)

India is the only country in the world where Kohler has three experience centres. The brand plans to build more immersive experiences. It is adding 160 showrooms this year, growing its India network to 1,000.

Urban Indians look forward to Diwali but cautious about non-essential spending: YouGov

As per the report, approximately 65 percent of people witness an uptick in their spending during the latter half of the year, people in their browsing stages often spend between 1.5 to 2 months in the research phase. Representational image via Unsplash)

Three in ten urban Indians (31 percent) are likely to spend more than last year during Diwali in 2023.

Understanding a market is not possible by sitting in air-conditioned rooms in Bombay: Ogilvy’s Piyush Pandey

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

Legendary ad man Piyush Pandey, who is the executive chairman of Ogilvy India talks about the India-Bharat opportunity, advertising strategy for Bharat and the challenges of penetrating Bharat for companies. He said, “Reaching out is a matter of availability and affordability. In terms of advertising and communication, it would be stupid to do two kinds of communication (one for Bharat and one for India, as marketers differentiate). For years I have been involved with Fevicol, we never did two kinds of advertising.”

Anushka Sharma becomes fashion brand W’s brand ambassador

“To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots- a woman who is truly Indian at heart and global in her outlook,” said Anushka Sharma.

The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and ‘Celebrate your story’.

Applause Entertainment and Zindagi enter partnership to create South Asian Content

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Sameer Nair and Shailja Kejriwal are known for their contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas.

Find out which Indian political party got the rights for Billy Joel’s Grammy-nominated song

Almost 10 years ago, Mulayam Singh’s Samajwadi Party had bought the rights to Billy Joel's popular song. To attract young voters, the party chose the American singer’s 1989 hit and adapted it into Hindi ahead of the 2014 general elections. (Image sourced from Moneycontrol)

The Samajwadi Party had bought rights to Billy Joel’s popular song “We didn’t start the fire” and reworked the lyrics in Hindi to promote Mulayam Singh Yadav before the 2014 general elections.

Shoppers prefer Amazon and Flipkart for convenience: Havas Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

The report further revealed that brands need to adopt AR/VR and conversational AI technology that are accessible 24×7 to win consumer confidence and trust.

PM Modi: Aspirational neo-middle class taking shape in India, women emerging as driving force

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

PM Narendra Modi addresses the global implications of a stronger and more prosperous India, in an exclusive interview with Moneycontrol.