Indrani Bose – Page 86

AI and tech poised to revolutionize India’s creator economy

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

A tech charged ecosystem that consolidates community engagement, content management and monetization will allow creators to push boundaries and imagine the unimaginable.

YoungGuns Class Of 2023: GoZoop’s Prardhana Chillarige and Nishant Chhinkwani

From being a rock-band promoter, then a chartered accountant, and finally finding solace in words and turning into a copywriter and having two half-written screenplays tucked away in Google Docs, Nishat Chhinkwani (left) has come a long way. Prardhana Chillarige (right) has worked on the highly anticipated Mumbai launch of the Canadian multinational coffeehouse and restaurant chain, Tim Hortons. With a localised campaign #PudhilStationTimHortons, the brand created hype and intrigue for the market.

Find out why Prardhana Chillarige, associate director – brand strategy, GoZoop and Nishant Chhinkwani, associate creative director, GoZoop are YoungGuns.

YoungGuns Class Of 2023: Schbang’s Tanaya Saigal and Rishabh Pande

Rishabh Pande (left) considers Swiggy Instamart's ‘Khali Ka Khaali Cart’ campaign from last year to be one of his most meaningful works. Tanaya Saigal (right) specialises in new narratives - inspired by emerging brands, in art, pop and subculture. H&M’s 2022 ‘Brighter Than Ever’ film which she conceptualised and scripted is a good example of how Tanaya deploys her skills.

Find out more about Tanaya Saigal and Rishabh Pande, group creative managers at Schbang. Both display innovative streaks and are using AI-led solutions in campaigns.

Brands showcase support for Chandrayaan-3’s Vikram through social media

With this mission, India proves its mettle as a space power and joins the exclusive club of countries (the United States, the Soviet Union and China) that have managed to soft land on the Moon.

Brands like Swiggy, Myntra, Durex and others leveraged moment marketing and commended India’s landmark feat of moon landing.

Honasa Consumer refreshes its corporate identity

The kaleidoscope of multicoloured circles speaks for the fruitful outcomes of dedicated toil and the diverse array within the brand portfolio.

The logo signifies agility, lucidity, and innovation. This unveiling is a representation of the company’s strive for evolution, innovation, and consumer centricity.

YoungGuns: Find out why WPP’s country head is Bullish on India’s creative industry

According to Srinivas, India which is so diverse and full of multiple cultures has different sounds, colours, sights, thus making it an interesting cocktail for anyone who is in the creative industry to really thrive. (Representative Image by Nikhil Mitra via Unsplash)

CVL Srinivas, country manager of WPP believes YoungGuns is going to go a long way in making India an even stronger force on the global stage.

Nationally loved Air India brand now has the vision and Tatas’ support to be internationally loved, says Prasoon Joshi

Prasoon Joshi (left) says that by blending emotion, innocence and magical realism, the film evocatively showcases the new identity of Air India. Every element of the film tries to communicate this, be it the story, the casting, the sound design or the music.

McCann Worldgroup’s Prasoon Joshi discusses behind-the-scenes nuggets and narratives that are shaping brand Air India’s transformation.

YoungGuns: India is going through a phase of creative confidence, says Diageo’s Amitabh Pande

Pande highlights the tech revolution that we are witnessing, most notably fore-fronted by things like AI. “We are seeing these two kind of powerful revolutions happening in the most exciting country of the world and in that context YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

Amitabh Pande, Chief Consumer Strategy, Planning and Digital Officer says YoungGuns is a great platform which is bringing both creative and tech revolution together and anchoring it on the people who are making it happen and celebrating them on a platform.

InMobi’s co-founders say entrepreneurs today are more comfortable in their own skin

Piyush Shah (left, image sourced from Moneycontrol) and Abhay Singhal (right)

InMobi aims to play a part in catalyzing and enabling entrepreneurs to build world-class unicorns.

Prime series Made in Heaven called out by Tarun Tahiliani

Significant portions of the second episode of Made In Heaven were styled using clothes provide by Tarun Tahiliani studio.

Fashion designer Tarun Tahiliani condemned the OTT series Made in Heaven for showcasing a fictitious designer presenting clothes designed by Tarun Tahiliani studio.