Author: Indrani Bose

YoungGuns: The ad industry has always been about being young, says Santosh Padhi

In the age of Augmented Intelligence, where tech-powered human creativity drives brands and businesses, Storyboard18 will honour the YoungGuns at a glittering ceremony in August. (Representative image by Toa Heftiba via Unsplash)

Santosh Padhi, chief creative officer, Wieden+ Kennedy India, believes that the blend of experience with restless energy of the youth will benefit the brands of today’s world.

YoungGuns: A dynamic interplay of tech enabled creativity

Mishra believes that the creativity that young minds can bring will give much better business solutions which are enabled by data. (Representative image by Ian Schneider via Unsplash)

Aditi Misha, CEO of Lodestar UM on the YoungGuns initiative, talent and future shapers of industry

YoungGuns: Foster an environment of innovation to create campaigns that resonate deeply, says Mondelez’s Nitin Saini

Nitin Saini, vice-president -Marketing of Mondelez India believes that Storyboard18’s YoungGuns initiative provides a fantastic platform for budding creative minds to showcase their brilliance and shape the future of the ad and marketing industry. (Representative image by No Revisions via Unsplash)

Nitin Saini, VP – Marketing of Mondelez India talks about Storyboard18’s YoungGuns initiative and how he thinks of fostering creativity.

ITC’s Sunfeast announces Shah Rukh Khan as new brand ambassador for Dark Fantasy

The brainstorming session establishing a stronger connection between the Sunfeast Dark Fantasy range of comestibles and consumers culminated in the 'Har Dil Ki Fantasy’ campaign with none other than Shah Rukh Khan.

The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan.

Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list

Earlier, Anurag Singh Thakur, Minister of Information and Broadcasting, had launched the Press Sewa Portal, the online portal of the Press Registrar General, for receiving various applications as mandated by the new Act.

First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.

Air India’s new look and livery revealed!

Designed in partnership with the brand transformation company, FutureBrand, the iconic new brand identity combines Air India’s glorious past with its drive to aim for excellence and innovate for the future, creating a standout brand design for a premium global airline with an Indian heart.

Tata-backed Air India retained its red and white colour and added purple and gold in the new logo signifying aspiration and possibilities.