Mankind and Kartik Aaryan share a common vision of promoting meaningful conversations and dialogues surrounding consent in their latest campaign “Apne partner se puchho”.
Author: Indrani Bose
Powered by Raj Shamani’s House of X, celebrity chef Sanjyot Keer’s YFL Home aims to empower home cooks with precision and innovation
With its second creator brand launch, House of X ventures into the kitchenware segment in an attempt to enable the passionate Indian cooking community with cutting-edge products.
Please don’t spam me, says Zerodha’s Nikhil Kamath, to brand managers reaching out for paid promotions
Nikhil Kamath said that he and his team are looking to fund, partner with, and help small Indian brands scale.
TV ad volume growth stays flat in H1 of 2023, GEC surpasses news genre
Within the GEC genre, Hindi GEC emerged as the leading genre for advertising with 24 percent share of ad volumes.
SEBI gives IPO approval to Mamaearth’s parent Honasa Consumer
Honasa Consumer, which offers baby, skin, body, and hair care products, plans to raise funds through a combination of fresh issue of equity shares and offer for sale.
Goibibo adds a quirky spin to #FriendsWithBenefits with its new Friendship Day campaign
Goibibo introduces a new way to earn more GoCash and fulfil travel checklists.
India imposes curbs on import of laptops, tablets, and computers
Import of laptops, tablets, all-in-one personal computers, and ultra small form factor computers and servers falling under HSN 8741 shall be ‘restricted’ and their import would be allowed against a valid licence for restricted imports.
Will you drink oat milk if Ajinkya Rahane tells you to? OATEY’s founders seem to think so
Ajinkya Rahane, who has come on board as investor and brand ambassador is expected to play a crucial role in persuading consumers to make the shift to healthy beverages.
Male grooming is not the realm of the urban elite only, says Ashwin Moorthy of Godrej Consumer Products
Godrej Consumer Products’ #KisanFashion campaign aims to challenge stereotypes and showcase the evolving landscape of men’s grooming in rural areas.
Just because something is legal, does not mean it is ethical: Revant Himatsingka aka the FoodPharmer
Revant Himatsingka addresses getting legal notices, advocates for local food and questions the legitimacy of Bollywood celebrities who act as health influencers.