Author: Kashmeera Sambamurthy

Aditya Birla Finance collaborates with cricketer KL Rahul in a new campaign ‘Ab Kahani Badlegi’

The campaign opens with a glimpse of KL Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. (Still from the campaign)

The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, and loan against property.

Media stocks soar on IPL and election boost: What investors should know

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

Overall sentiment around media has been high in the last one year and is only expected to grow in the coming quarters, said experts.

National Road Safety Week: BluSmart launches #SafeisSmart campaign

The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four videos that are bi-lingual in English and Hindi. These four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensure the car's safety features are intact before the ride begins. (Still from the campaign)

‘Be a road safety hero’, the week-long campaign aims to spotlight the unsung heroes of road safety – BluSmart’s driver partners who are behind the safe and reliable experience riders have.

AnyMind Group appoints Gargee Banerjee

In her entire career span, Gargee Banerjee has worked in leadership positions in DNA, DB Corp Ltd (Radio Div), Big FM, and Saatchi & Saatchi wherein she handled the accounts of Videocon, Ranbaxy, Radio Khaitan, British High Commission, and ONGC amongst others.

Gargee Banerjee will work towards helping the company capture potential growth opportunities across mid-market segments/companies.

MAdtech Point: Federated identity management in advertising

Identity management comprises of three key components. At a fundamental level it is all about persistent understanding of individuals as they traverse multiple touchpoints—transactional and promotional, digital, and traditional – both “authenticated” and “anonymous”. (Representative Image: Brett Jordan via Unsplash)

Data privacy regulations have significant implications for identity management, including how advertisers and publishers procure, store, process and transmit customer data, writes Gowthaman Ragothaman.

CaratLane collaborates with PhonePe to streamline jewellery purchases with Digital gold

Through this initiative, the company is also seeking to extend its brand purpose, #KhulKeKaroExpress to millions of digital gold customers. (Representative Image: Jingming Pan via Unsplash)

PhonePe and CaratLane offer 99.99 percent purity-certified 24K digital gold through this partnership, digital gold eliminates the hassle of worrying over security and logistics.

Xapads collaborates with Disney+ Hotstar

Xapads and Disney+ Hotstar will offer an opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionise the way brands connect with their target audience.

This association will enable advertisers in the Mena region to advertise via Disney+ Hotstar’s Connected TV offering in India

Mahindra’s ‘born-electric SUV program’ takes center stage in growth strategy, says CEO Anish Shah

Reflecting on the achievements of the previous year, Anish Shah highlighted Mahindra Group's robust growth trajectory, including the fulfillment of promises to double capacity in the auto business. Despite challenging conditions in the farm business, Mahindra Group continued to excel. (Representative Image: Abhinav Arya via Unsplash)

In an exclusive interview with CNBC-TV18 Managing Editor Shereen Bhan on the sidelines of the World Economic Forum (WEF) at the Swiss resort town of Davos, Shah expressed confidence that consumers would embrace these born-electric vehicles, built on an electric platform and incorporating cutting-edge technology.

Aditya Birla Group’s bold move: Rs 500 crore annual bid for IPL title sponsorship across five years

Breaking down the numbers, the Aditya Birla Group's bid of Rs 500 crore annually contrasts with Tata Sons' payment of Rs 670 crore for the IPL seasons in 2022 and 2023. (Representative image by Aadil via Unsplash)

The Aditya Birla Group’s bid of Rs 500 crore annually contrasts with Tata Sons’ payment of Rs 670 crore for the IPL seasons in 2022 and 2023.