Author: Kashmeera Sambamurthy

Google India records 12.49 percent YoY Growth in ad revenues in FY23

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

The internet giant however witnessed a marginal decline in operating revenue, inching down by 0.11 percent to Rs 9,275 crore in FY23 from Rs 9,286 crore in the preceding fiscal year.

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

Research suggests that by 2030, gaming-related advertising will be worth $17.6 billion globally. A large part of this will be programmatic ads, said experts.

Coca-Cola and Reliance Retail launch sustainability initiative “Bhool Na Jana, Plastic Bottle Lautana”

The focus is on post-consumer PET collection at Reliance Retail stores in Mumbai through Reverse Vending Machines (RVMs) and collection bins.

This pilot project, aligned with the Government’s Swachh Bharat Mission, has commenced in 36 stores of Reliance Retail including Smart Bazaar and Sahakari Bhandar stores in Mumbai and Delhi.

Hrithik Roshan joins as brand ambassador for RuPay Prime Volleyball League’s third season

The RuPay Prime Volleyball League powered by A23, co-owned and exclusively marketed by India’s sports marketing firm, Baseline Ventures, will enter its third edition this year featuring nine franchises - Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the latest addition, Delhi Toofans.

RuPay Prime Volleyball League Season 3 powered by A23 is all set to begin from 15th February, 2024 and will be telecast LIVE on Sony Sports Network.

What OpenAI CEO Sam Altman thinks about human purpose in an AI world

During the discussion, Altman explained that AI development initially focused on language models due to the ease of starting with virtual applications. However, he revealed that OpenAI has recently been exploring robotics, expressing excitement about the innovative platforms being built on the physical hardware side. (Image source: GatesNotes)

OpenAI’s Sam Altman shared his take on AI and humanity on Bill Gates’ podcast Unconfuse Me.

MC CEO Survey: 98 percent of India Inc. optimistic about business sentiment in the country

On December 7, India’s Chief Economic Adviser, V. Anantha Nageswaran, urged Indian companies to embrace global uncertainty for the rest of the decade and start investing rather than waiting for improved demand conditions. (Representative Image: via Unsplash)

The survey showed that 47.2 percent of CEOs were optimistic, and nearly 51 percent were cautiously optimistic about current economic trends. Additionally, nearly 70 percent of Indian businesses plan to make fresh investments in the next six months amid stronger corporate and bank balance sheets and the government’s capital expenditure push.