Author: Kashmeera Sambamurthy

VML India elevates Saurabh Saksena to president

Saurabh Saksena, who began his career at Clarion Communications, has worked across Ogilvy Outreach, Mudra, DDB Mudra Communications, Mid Day, JWT and Red Fuse Communications.

Saurabh Saksena has been elevated to the role of president of VML’s India operations.

Who will be PepsiCo India’s new CEO and president?

Jagrut Kotecha is PepsiCo's senior vice president and chief commercial officer for AMESA (Africa, Middle East and South Asia regions). As per the report, it is Kotecha's extensive experience in the snacks business that makes him the top candidate for the job. (Representative Image: Eugene via Unsplash)

Speculations have run wild around who will become PepsiCo India’s new president after expat chief Ahmed ElSheikh moves on.

Bookstrapping: Modi and India: 2024 and the Battle for Bharat by Rahul Shivshankar and Siddhartha Talya

Is singing Vande Mataram, an act of apostasy for the Muslims in India? The ‘national song’ equates country with ‘motherland’ and praises the Hindu Goddesses Durga and Lakshmi as part of its lyrics. Since the Muslims don’t treat country as God, but Allah as God, isn’t this a complex situation? And was the objection to ‘Vande Mataram’ just another argument to partition the country in the late 1930s?, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

Modi and India: 2024 and the Battle for Bharat by Rahul Shivshankar and Siddhartha Talya raises questions such as Who were we? Who are we going to be? What is the idea of Bharat? And what is our new ‘tryst with destiny.’

Niva Bupa’s Nimish Agrawal: A lot of burnout conversation is because of lack of communication

Nimish Agrawal, executive president and chief marketing officer, "This too shall pass. I think that statement covers the entirety of being a very small element in the overall grand scheme of things. We become very happy and we become very sad. And that oscillation happens very quickly, which is the reason why burnout, stress and anxiety happen."

Nimish Agrawal, executive president and chief marketing officer, Niva Bupa explains, “It’s important to disconnect from work or anything that one does quite regularly because the monotony can create stress.”

Google Play expands support for real money gaming apps

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

This includes covering game types and operators not currently addressed by existing licensing frameworks, as outlined in the internet giant’s blog post on January 11.

Publicis kicks off 2024 with the One-to-One Wishes, powered by AI

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)

Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.

Kalyan Jewellers rolls out an ad campaign marking the occasion of ‘Uttarayan’

The campaign film captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings. (Still from the ad)

The ad film conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti.

Devyani Food Industries launches ice cream brand Infino; collaborates with Liqvd Asia for marketing initiatives

Liqvd Asia, as the agency partner, played a role in shaping INFINO's brand narrative through a comprehensive 360-degree marketing strategy, covering aspects like the brand film, outdoor, public relations, and digital content. (Image source: Amazon)

Infino has been officially introduced in the market through quick commerce players in Mumbai, Kolkata, Delhi, Hyderabad and Bangalore, along with selective availability in modern trade outlets in Bangalore. Consumers in these cities can order the product through Blinkit, Zepto, or Amazon Fresh.