Author: Kashmeera Sambamurthy

Tata Consumers to acquire Capital Foods, Organic India

As part of this agreement, NODWIN and Freaks 4U Gaming will exclusively start utilizing resources in each other’s key territories such as personnel, equipment and facilities.(Representative Image: Chris Liverani via Unsplash)

The formal announcement, which is likely to happen next week, will pave the way for the company to access products that have a wider taste profile, enter new markets, and broaden the portfolio with organic items that would appeal to consumers seeking healthier options.

SAP elevates Kulmeet Bawa to global chief revenue officer, SAP Business Technology Platform

Kulmeet Bawa will continue to serve in his current role through February, during which time a new leader for SAP India will be announced.

In his new role, Kulmeet Bawa will be responsible for driving the growth and adoption of SAP BTP across the globe, including SAP’s artificial intelligence, data and analytics, automation, and integration.

How do startups and Indian family businesses create a win-win?

The revenue of e-commerce companies is expected to triple over the next three years to 504 billion rupees (USD 8.13 billion). (Representative image by Brett Jordan via Unsplash)

Family businesses in India play a significant role in the growth sector, contributing substantially to the country’s economic landscape. Globally, India ranks 3rd in terms of family businesses, with 111 publicly listed family-owned enterprises in 2018 that has market capitalization of USD 839 billion.

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing. (Representative Image: via Unsplash)

Department of Consumer Affairs and Central Consumer Protection Authority is preparing guidelines for prevention of greenwashing by the companies with a view to protect consumer interest.

If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor

Starting 2008, Ranbir had been the brand ambassador of Pepsi. Six years later, PepsiCo extended their association with the actor through a campaign on Lay’s.

Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.

Shah Rukh Khan is CNN-News18 Indian of the Year 2023

While Shah Rukh Khan was crowned as the CNN-News18 Indian of the Year 2023, renowned filmmaker Mani Ratnam was named CNN-News18 Indian of the Year in the Entertainment category.

In his moving acceptance speech, SRK opened up about his life and career like never before. He touched upon several subjects in his almost 10-minute long speech, which included his flops before he took a break, his family’s struggles and his successful 2023.

Parle-G’s latest ‘G Mane Genius’ TV campaign emphasizes on inculcating values in children

The series of films takes scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’. (Stills from the ads)

The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.

Why Meta’s AI chief Yann LeCun turned down a job at Google?

LeCun also candidly mentioned, if he would have joined Google, he thinks the research culture at Google would have been different. "I might have made it a bit more open and a bit more ambitious a bit earlier," he added.

Meta’s AI chief said one of the reasons he didn’t join Google was because of ‘low pay’.