Author: Kashmeera Sambamurthy

Saudi Arabia designates 2024 as the Year of the Camel in celebration of the national symbol

Blending tradition and modernity, the Year of the Camel events will support and feature the participation of local artists, writers and artisans actively contributing to the preservation and continuity of camel-themed ancestral traditions.

Throughout 2024, a series of events, exhibitions, educational programs and activities organized by the Saudi Ministry of Culture will highlight camel-inspired activities in a multitude of sectors, such as arts, fashion, quality of life, food production, culinary traditions and sustainability practices.

Luxury carmaker JLR India clocks three consecutive quarters of record sales growth

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units. The newly launched 24MY Range Rover Velar showcased an outstanding YoY growth of 183 percent in the quarter, significantly bolstering sales in the period. (Image source: Moneycontrol)

JLR India achieved 74 percent YoY growth in the third quarter of FY24, achieving retail sales of 1,226 units.

Suta’s Bachpan campaign: Rural young artists inspire fabric creation for brand

Close to 200 children under the age of 15 participated in the initiative. Most children chose to work on themes of dreams and inspirations. (Stills from the campaign)

The brand collaborated with a local school in the village and conducted a drawing competition. The winners of the competition would see their art come to life on Suta’s fabrics i.e. dupattas and sarees.

Dentsu Creative appoints Nikhil Kumar as managing partner – West

Nikhil Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates.

As per the mandate, Nikhil Kumar will be responsible for leading the West region, with a focus on growth and creative excellence & will be reporting into Indrajeet Mookherjee, president, Dentsu Creative.

Vibrant Gujarat Summit: Maruti to invest ₹38,200 crore in enhancing production line

The total investment for the project, excluding land acquisition costs, is ₹35,000 crore, as per the company statement. (Image source: CNBC-TV18)

Suzuki also said the group’s first battery electric vehicle will be rolled out from Maruti’s existing Gujarat plant by the year’s end. In addition to being sold in India and Europe, the car will be exported to Japan – marking the first time for Maruti to export to its parent company’s home country.

A $30-trillion Indian economy by 2047 a conservative target, says FM Sitharaman

This meeting is in the wake of RBI’s regulatory action against Paytm’s banking arm Paytm Payments Bank. On the government’s agenda, fintech and innovation in fintech stand as the topmost priority. This is followed by digital payments being a mainstay of its social sector programmes, stated a media report.

Speaking at Vibrant Gujarat Global Summit, Finance Minister Nirmala Sitharaman also said the partnership between the central government and states will be key to India becoming a developed nation by 2047 through “inclusive, empowering growth for all citizens”.

Quaker Oats’ new campaign targets health conscious GenZ, says Sravani Babu, PepsiCo India

Speaking about Advani and Malhotra, PepsiCo's Sravani Babu explained that they were the most sought after couple. The company had no inkling that Kiara was the most searched celebrity. This realisation dawned upon them after they brought her on board. (Still from the ad)

Sravani Babu, associate director, and category lead – Quaker, PepsiCo India, touched upon the genesis of the new campaign featuring Kiara Advani and Sidharth Malhotra, the three newly launched variants, and the role of influencer marketing and much more.