Kashmeera Sambamurthy – Page 107

Some of the themes of 2023 such as AI and Green will continue to engage marketers in 2024: Tonic Worldwide

According to GIPSI, the HI+AI insights division of Tonic Worldwide’s annual new year insights report, just like engineering sleep solutions, consumers are also looking up for other trends such as AI, going green, gender equality across digital platforms. (Representative Image: Steve Johnson via Unsplash)

Tonic Worldwide’s new report touches upon behavioural insights that are both relevant and actionable for businesses across verticals in 2024.

Star Exodus: 15-20 executives quit Star Sports before IPL

These departures come at a crucial juncture for Star Sports, especially considering the challenging financial landscape. (Representative Image: Grant Durrs via Unsplash)

The departures are a result of various factors that include recent talks of Disney planning to sell off its India business and the division of TV and digital rights for IPL.

Meta to hide more content from teens on Instagram and Facebook

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta’s decision will make it more difficult for teens to come across sensitive content such as suicide, self-harm and eating disorders when they use features like Search and Explore on Instagram, as reported by Reuters.

Wakefit’s Chetan Sharma joins Cleartrip as head of marketing

Chetan Sharma, who started his career at Quasar has worked across Fareportal, Times Internet, FreeCharge, TaxiForSure, LendingKart, Adda52 Rummy and Simpl.

Previously, Chetan Sharma was the vice president – online revenue and demand at Wakefit.

HDFC Securities appoints Puneeth Bekal as chief marketing officer and executive vice president

Puneeth Bekal was recently awarded as the 100 Most Influential Marketers by Business World and authored the Business World Marketing White Book.

Before joining HSL, Puneeth Bekal worked for organizations including Mastercard, Godrej Group, Lodha Group, and Ceat Tyres.

SEBI greenlights RK Swamy’s proposed IPO

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

The funds that will be raised through the IPO will be utilized for the funding of the working capital, funding of the capital expenditure that will be incurred to set up a digital video content production studio.

Johnson & Johnson to settle ongoing talcum powder investigation with $700 million payout

J&J faces allegations that it did not warn the consumers about the health risks, including cancer, that was linked to the talc-based baby powder. (Image source: Moneycontrol)

50,000 lawsuits were lodged against the pharmaceutical industry company where it was alleged that the company failed to warn consumers about the potential risks of cancer, which include ovarian and mesothelioma.

BCCI announces Campa and Atomberg Technologies as official partners for India Home Cricket Season 2024-2026

Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce an exciting range of products and provide fans with a new-age experience at the stadiums.

BCCI joins forces with two homegrown brands, Campa and Atomberg Technologies to enhance the fan experience and elevate the stature of Indian cricket.

Nippon Paint ventures into the e-commerce segment

Emerging consumer trends, such as a more balanced gender ratio (45:55 male to female), shifting geographical preferences towards tier-2/tier-3 towns, and comparable spending power in smaller towns and larger cities, are expected to fuel continued e-commerce growth. (Representative Image: Mark König via Unsplash)

The brand has recently made available a wide range of over 8,000 decorative paint products for purchase on these platforms.

CashKaro ropes in Ishan Agarwal as director – brand and creative

Ishan Agarwal, who began his career with Capital Marketing, has worked in companies like Madison World, DDB Mudra Group, DA MILANO Leathers, Heads Up For Tails and Bandstand Hospitality.

Previously, Ishan Agarwal was the brand lead at HT Media.