Author: Kashmeera Sambamurthy

Job scams in adland continue: Havas India calls for caution

Havas issues a statement on social media stating, “Our hiring processes adhere strictly to authorized channels, and we advise the public to exercise due diligence.” (Representative Image: Sander Sammy via Unsplash)

Scammers posing as HR representatives from Havas India are extending job offers via emails, social media and WhatsApp for money.

Hero Motocorp launches #LiveTheLegend campaign for its bike brand Karizma XMR

L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created the buzz campaign. The buzz campaign featured Roshan and Rannvijay Singha, the two names who had been closely associated with the brand in its glory days. (Still from the ad)

The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation.

Tata Power onboards Baljeet Kaur as sustainability champion

Baljeet Kaur stands as the first Indian woman to ascend Mount Everest, Mount Lhotse and Mount Manaslu, which she climbed without oxygen. (Still from the video)

Baljeet Kaur, who hails from the hills of Himachal Pradesh, has a close association with nature and refers to the mountains as her “first love”.

Cultural advertising and marketing will go to a different level in the next couple of years, says Himanshu Arora of Social Panga

Himanshu Arora, co-founder, Social Panga, said, "Historically, people used to have public viewing on television. Then they moved to having a television in their homes. Now every mobile phone is a different content-creating platform. Subcultures play a very important role out there."

The co-founder of the creative marketing and advertising agency touched upon key achievements in the year gone by, advertising trends that will grab the spotlight in 2024, and a lot more.

BCCI announces the release of request for quotation for partnership rights for Women’s Premier League

The report stated the BCCI was forced to decide on a host of state units, including the Delhi and Puducherry, and held talks with foreign boards, mainly the associate nations, for hosting them on exposure trips. (Image sourced via BCCI website)

BCCI reserves the right to cancel or amend the bidding process at any stage in any manner without providing any reason.

Motorola Mobility appoints TM Narasimhan as managing director, Mobile Business Group – India

TM Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business.

TM Narasimhan comes with extensive experience in sales operations, business & financial planning and P&L Management, having held various roles in FMCG, and consumer tech organizations like PepsiCo, Britannia & Samsung.

Marico v/s KLF Nirmal Industries: Bombay High Court restrains KLF from infringing Parachute Oil’s features

On August 18, 2023, the High Court had an ex-parte ad-interim (granted without notice to the respondent) order against KLF which restrained it from using features which were similar to that of Parachute. (Image source: Moneycontrol)

Marico claimed that KLF Nirmal Industries had committed an act of infringement with respect to its trademarks.

Here’s how Bacardi Breezer plans to ‘play’ to Gen Z tastes

The brand's ‘Play On’ proposition delves into the multifaceted identity of Gen Z, connecting through relatable and topical themes — from social media channels to digital partnerships to on-ground activations. (Image source: News18)

‘Gen Z is all about unapologetic fun, and that’s precisely what Breezer stands for. We encourage them to ‘Play On,’ keeping seriousness at bay,’ Ashish Jha, Senior Brand Manager at Bacardi, told CNBC-TV18.