Bookstrapping: Five books to read in 2024

In one of the books listed, The Power of Habit, Charles Duhigg reminded us that ‘Habits aren’t destiny’. By harnessing the power of this new science, we can transform our businesses, our communities, and our lives. (Image source: Amazon)

Our reviewer Reeta Ramamurthy Gupta has listed down five books for reading this year in 2024.

Consistency yields extraordinary results, says Edelweiss Tokio Life Insurance’s Abhishek Gupta

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance states, "A work hack I live by is to always try and hire people who are better than you. And once you hire them, don’t second guess their decisions and approach. Don’t micromanage."

Never give up on learning and ensure good execution of ideas, says Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, who lives by these two mantras at work and in life.

Explained: How Disney’s most famous characters have been affected by copyright law

Since 1928, Disney has come up with various versions of the cartoon character, and for each version, its copyright law will expire after 95 years. (Representative Image: Evan Fitzer via Unsplash)

Storyboard18 looks into the history of Mickey Mouse and other personalities that will witness its copyright expiring and being readily available in the public domain.

Dabur India Q3 update: Revenue to rise in ‘mid-to-high single digit’ percentage

Dabur said it expects recovery of consumption in both urban and rural markets in India due to improving macro indicators, increase in government expenditure and positive consumer sentiment. (Image source: Moneycontrol)

Because of the delay in the onset of winter season, Dabur said it anticipates the healthcare business to grow in low to mid single digit.

IAS announces first attention product to unify media quality and eye-tracking

Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core technology, including viewability, ad situation, and user interaction, and weighs them into a single attention score. (Image source: official website)

IAS’s attention model is designed to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.

Indian publishers seek legal recourse against content misuse in free-for-all AI world

Existing laws that can address this issue include competition laws, contract laws, intellectual property laws, consumer protection laws, data protection laws, and media regulations. (Representative Image: Igor Omilaev via Unsplash)

As Indian news publishers take a cue from NYT action against Big Tech, experts see safeguards in copyright laws, IT regulations, and consumer protection laws.