Arindam Roychowdhury joins Younion as vice president – strategic growth

To expand into new markets, Arindam Roychowdhury's role will include responsibilities such as conducting market research, leveraging existing client relationships, and exploring strategic collaborations.

In his new role as VP of strategic growth at Younion, Arindam Roychowdhury will help Younion in developing growth strategies, identifying and creating strong opportunity pipelines, and fostering robust client relationships.

JSW One Homes new brand film promises hassle-free experience of building a dream home

The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. (Stills from the ad)

The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.

MAdtech Point: Data Clean Rooms are the new age media agency

With curation, publishers will be able to collaborate with data providers, brands, and retailers in a privacy compliant manner to build PMPs, package their first-party data with inventory from third-party publishers to sell to buyers. (Representative Image: PAN XIAOZHEN via Unsplash)

Data Clean Rooms helps the media agency to responsibly use the consumer data. While there are many use cases for clean rooms, it is the media agency that requires this technology the most, writes Gowthaman Ragothaman.

We are adopting a ‘best-fit’ approach with respect to AI: Unny Radhakrishnan, CEO, Digitas India

Unny Radhakrishnan says, "Our growth happens by way of new client acquisitions, new projects, and expansion of scope of work (with existing clients). Some of the new clients that came on board include Crocs, DET, Groupe Bayport, HMD (Nokia), Newell Brands, and a host of other companies."

Unny Radhakrishnan says that frontier realms like digital require upskilling of the workforce. To that end, Digitas, as well as the Publicis Groupe, invests significantly on learning and development so that the talent can adapt to the dynamic requirements of the digital marketing landscape.

Snap-take: Death of third-party cookies and impact on marketers

When cookies are placed by a third party on other websites, they help companies or marketers track all the information pertaining to the user, which helps them personalise their offerings as per their tastes and preferences. (Representative Image: Vyshnavi Bisani via Unsplash)

On January 4, 2024, Google introduced a Tracking Protection Tool, for one percent of Chrome users, which restricts third-party cookies.

Who is Priya Nair – Unilever’s new group President managing a 12 billion euro global business?

In 2023, Priya Nair became a part of the Unilever Leadership Executive which also comprises Nitin Paranjpe, Unilever's Chief People and Transformation Officer, and Rohit Jawa, who is the current CEO of HUL

Priya Nair joined Hindustan Unilever in 1995. Today, she’s leading a 12 billion euro business group for Unilever globally.