Author: Kashmeera Sambamurthy

OYO partners with Khelo India and others to champion differently-abled talent nationwide

As part of this commitment, OYO has partnered with prominent events supporting differently-abled talent across India, including the Khelo India Para Games, Para Kabaddi Impact Tournament, and Divya Kala Mela. The company is urging its partner hotels to ensure wheelchair-friendly amenities such as ramps and wider doorways. (Image source: Moneycontrol)

As part of this commitment, OYO has partnered with prominent events supporting differently-abled talent across India, including the Khelo India Para Games, Para Kabaddi Impact Tournament, and Divya Kala Mela. The company is urging its partner hotels to ensure wheelchair-friendly amenities such as ramps and wider doorways.

MeitY issues second advisory to intermediaries to comply with IT Rules on deepfakes

Rajeev Chandrasekhar, Union Minister of State for Electronics & IT highlighted the critical role of intermediaries in ensuring compliance with the IT rules. (Image source: CNBC-TV18)

Digital intermediaries are instructed to relay information regarding prohibited content through terms of service, user agreements, and regular reminders during user interactions on their platforms.

Bookstrapping: Wellness by Nathan Hill

Relatability is the thing about this book. For instance, here’s a line that applies to all office and family dynamics, “All social groups- no matter how egalitarian they seem on the surface-had one person who was at any given moment, on some deep and perhaps unconscious level, in charge.” (Image source: Amazon)

In Wellness by author Nathan Hill, ‘Wellness’ is the name of an organisation; a watchdog, that tests claims made by companies that their products actually work, as against a probable placebo effect.

Radio advertising sees 7 percent growth in ad volume during July-September quarter: TAM

In December 2002, the Government of India approved a policy for the grant of licences for setting up of Community Radio Stations to well established educational institutions, including IITs/IIMs. The matter was reconsidered in the year 2006 and the Government decided to broadbase the policy by bringing ‘non-profit’ organisations like civil society organisations, voluntary organisations, etc, under its ambit in order to allow greater participation by civil society on issues relating to development and social change. (Representative Image: Csongor Schmutc via Unsplash)

Kedia Homes, LIC Of India, Maruti Suzuki India, Vishnu Packaging and SBS Biotech were the leading advertisers in the period.

Terminal 2 of Bengaluru Airport recognised as one of world’s most beautiful airports

Terminal-2, is spread across 2,55,661 square metres, is anchored on four fundamental pillars: technological leadership, the concept of a terminal within a garden, a commitment to environmental and ecological stewardship, and a vibrant celebration of Karnataka's rich heritage and culture. (Image source: CNBC-TV18)

The accolade includes the ‘World Special Prize for an Interior 2023’, conferred by UNESCO’s Prix Versailles, Bangalore International Airport Limited (BIAL) said on December 21.

Big Billion Day: Walmart infuses $600 million in Flipkart as part of $1 billion round

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

Flipkart will use the money to expand its operations, strengthen its supply chain and bolster its tech capabilities.

Navigating the Future: CX Trends 2023 and What’s Next in 2024?

Purchase, Onboarding, Payments, Post Sales Service and Customer Support are all crucial touchpoints, where businesses either win or lose the loyalty of their clientele. (Representative Image: BoliviaInteligente via Unsplash)

According to the latest findings from Hansa Research DigiPay CuES 2023, customers cited ‘Easy to Use’ and ‘Instant Payment’ as the key benefits for using Mobile Payment Apps, propelling growth for payment platforms.

Square Feet to Lifestyle: Evolution of Indian real estate marketing

In the early days of the Indian real estate industry, the sector was largely unorganized, characterized by a lack of transparency and accountability. This led to numerous instances of buyer dissatisfaction and disputes. (Representative Image: Étienne Beauregard-Riverin via Unsplash)

Over the last decade, real estate marketing in India has evolved from selling spaces to marketing lifestyles.