Author: Kashmeera Sambamurthy

Explained: The Significance of New York Times’s Lawsuit Against ChatGPT Creator OpenAI, Microsoft

The issue is equally complicated for the defendants, Microsoft and OpenAI, who may prefer a summary proceedings, challenging the proceedings for lack of cause of action and a commonly invoked defence of fair use. (Representative Image: Stéphan Valentin via Unsplash)

While big tech invests billions and makes billions, it is the online publications that have suffered.

Are brands ready for the cookieless world?

When cookies are placed by a third party on other websites, they help companies or marketers track all the information pertaining to the user, which helps them personalise their offerings as per their tastes and preferences. (Representative Image: Vyshnavi Bisani via Unsplash)

Storyboard18 got in touch with brand marketers and an expert to understand the mechanisms to sail through a cookieless world, when Google restricts third-party cookies next month.

Millet snack enterprise Troo Good appoints Wunderman Thompson as its ad agency

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

Wunderman Thompson assumes responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms.

Big tech firms, Google, Apple, others seek assurance on Telecom Bill’s scope on internet services

The bill was passed in the Rajya Sabha on December 21, and after it receives the President's await, it will become a law. (Image source: Moneycontrol)

Asia Internet Coalition requested the government for clarification on The Telecommunications Bill 2023, so that it is not “misinterpreted” to include regulation of internet services.

New DPDP rules may mandate immediate reporting of data breaches to Data Protection Board

It is important to note that platforms already report data breaches or any kind of cybersecurity incident to the Indian Computer Emergency Response Team (CERT-In). (Representative Image: Towfiqu barbhuiya via Unsplash)

The details that a platform will need to communicate to the DPB, on a best-effort basis, should include a description of the breach, the date and time when the platform became aware of the breach, the location of the breach, its extent, and potential impact.

Biz Moves: Top account movements of 2023

ere’s a comprehensive look at businesses that agencies in India picked up through the year. (Representative Image:PEIWEN HE via Unsplash)

A recap of the media, digital and creative businesses bagged by agencies in India.

White Rivers Media: 2024 is an open mic for hyper-personalisation

Sustainability and social values become the new currency, and brands with purpose will win hearts, says Shrenik Gandhi. (From left to right: Shrenik Gandhi and Mitesh Kothari)

Shrenik Gandhi and Mitesh Kothari, founders of White Rivers Media, touch upon the key achievements of the agency, reveal their to-do list for 2024, the advertising trends that will be in the spotlight in the coming year, and a lot more.

OpenAI used millions of New York Times articles to train its chatbots. Now NYT sues OpenAI and Microsoft

In its suit, NYT did not include an exact monetary demand, but said it believes OpenAI and Microsoft have caused "billions of dollars" in damages for illegally copying and using its works. (Representative Image: Jakayla Toney via Unsplash)

New York Times has sued OpenAI and its backer Microsoft over AI use of copyrighted work.

Minority shareholders reject appointment of Dish TV independent directors

In December 2023, as per Moneycontrol, the standoff between promoters and minority shareholders of Dish TV India Ltd escalated after close to 71 percent of the company’s shareholders rejected the appointment of four independent directors over corporate governance concerns at the extraordinary general meeting (EGM) held on December 22. (Image source: Moneycontrol Hindi)

The latest flare-up is part of an ongoing rift between the promoter family and minority shareholders over alleged lapses in corporate governance.