Author: Kashmeera Sambamurthy

Dream Theatre secures rights of Podium Icon’s Maradona Consumer Products programme

Podium Icons has placed the rights for bringing brand Maradona to India and South Asia with Dream Theatre.

Podium Icons has exclusively acquired the master licensor rights from Sattvica SA, the Argentine company which owns the Maradona, name, image and likeness rights, and has a range of assets and IP with which to be the sole authorised representative of the Maradona IP and to develop the Diego Maradona brand.

White Rivers Media wins 25+ business accounts in 2023’s Q4

The review was led by Spotify's US office, its primary market, which gave the mandate to Publicis Groupe. India was not part of the pitch and as a result the account has landed in Publicis Groupe's India kitty from IPG Mediabrands-owned Lodestar UM. UM was Spotify’s media agency for the last seven years. Spotify also has an in-house agency. (Representative Image: Marc A via Unsplash)

In addition, the agency landed big hits in the AI and CGI arena with content envisioned and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst many others.

Biscuit brand Bisk Farm appoints Rashmika Mandanna as brand ambassador

The campaign conceptualised by Mind Your Language, takes viewers on a hilarious journey as Meena Bhai discovers the magic of these crunchy baked toast biscuits.

Bisk Farm also unveiled a 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Mandanna as the protagonist named Meena Bhai—a feared don terrorizing a busy market.

Sony Sports Network ropes in Bollywood actor Kartik Aaryan as brand ambassador – football

The film is an ode to the fans of the various football properties on Sony Sports Network. In the film, Kartik Aaryan is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys.

Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik Aaryan will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.

Meta worries over government regulation of internet apps in proposed telecom law

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Meta’s policy head in India expresses concern about the matter in an internal communication to colleagues.

ONDC and Meta kick-off partnership to support small businesses unlock the power of digital commerce

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

ONDC will help these business solution providers become seller apps, bringing the businesses they service onto the ONDC Network and helping them drive commerce.

Lok Sabha passes Indian Telecommunications Bill 2023

Some of the key provisions of the bill include the requirement for authorization from the central government for the establishment and operation of telecommunications networks, the provision of telecommunications services, and the possession of radio equipment. (Representative Image: Chris Anderson via Unsplash)

The primary aim of the bill is to replace the current regulatory framework governing the telecommunications sector, which is the Indian Telegraph Act of 1885, the Wireless Telegraphy Act of 1933, and the Telegraph Wires (Unlawful Possession) Act of 1950.