Author: Kashmeera Sambamurthy

Network18 announces consolidation of India’s leading new media powerhouses

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

The proposed Scheme will consolidate TV and Digital news businesses of the Network18 group in one company and will help create India’s largest platform-agnostic news media powerhouse with the widest footprint across languages, straddling both TV and Digital.

Swiggy onboards Anand Kripalu as an independent director and chairperson

Anand Kripalu said, ""Swiggy has transformed food and grocery delivery in the country, bringing unparalleled convenience to millions of homes."

As per Sriharsha Majety, group CEO, “Anand is a veteran in the consumer goods industry, and his deep knowledge and perspective will be instrumental in guiding Swiggy as we continue to innovate and redefine the on-demand delivery landscape in India.”

From Aloo Bhujia to French Fries, Bikaji’s surprise success in Western snacks

Bikaji has been targeting India's growing middle class. It has a significant presence in Rajasthan, Bihar, and Assam and is extending its focus to Karnataka, Haryana, and Uttar Pradesh. (Image source: Moneycontrol Hindi)

While the company initially did not anticipate the western snacks segment to become a core category, the segment has demonstrated growth rates comparable to the ethnic segment.

Is The Archies trying to be Barbie?

If one takes a closer look at ‘The Archies’ brand collaborations, don’t the above mirror similarities from Barbie’s marketing playbook? (Image source: LinkedIn)

The Archies is all set for release on December 7 on Netflix. Brands have joined the hype bandwagon with collaborations.

TV viewership sees higher growth among 15-30 year olds: IBDF

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

On the other hand, Indian women contribute 59 percent to the overall TV viewership growth.

Taxing Times: Online gaming firms fear growth slump

Gaming grew from Rs181 billion in 2022 and is expected to touch Rs269 billion by end of 2024. (Representative Image: JESHOOTS.COM via Unsplash)

The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.

Zee-Sony Merger nears conclusion amid leadership struggle

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

As the December 21 deadline for the deal closure approaches, speculation is growing among stakeholders regarding a potential revision to the initial leadership arrangement in the Zee-Sony merger.