Author: Kashmeera Sambamurthy

Wipro Consumer Care acquires VVF’s Jo, Doy and Bacter Shields; expands its personal wash portfolio

These brands together recorded a revenue of over INR 2100 MN during FY23. (Representative Image: Constantin Wenning via Unsplash)

Jo toilet soap is the key brand with a significant play in North, East and West markets. Doy operates in the premium segment with differentiated positioning, and Bacter Shield has an antibacterial range of soap and handwash.

Truecaller’s in-app publisher, Truecaller Ads expands its offerings to brands

Truecaller’s AI powered Call Recording solution will be available as a part of the brand’s Premium plan, starting at INR 75 per month or INR 529 per year. (Image source: Moneycontrol)

Brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.

India grants a week’s reprieve for social media platforms to combat deepfakes

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Despite the seven-day extension, the government made it clear that there would be no relaxation in its approach. Companies failing to comply within the stipulated time frame may face stringent measures, including potential criminal action under the Indian Penal Code (IPC).

Cheil bags fashion-led hypermarket Vishal Mega Mart’s creative mandate

ITC's packaged atta, which is sold under the Aashirvaad brand, is the largest revenue contributor. ITC has been launching food FMCG products every year. (Representative Image: Giorgio Trovato via Unsplash)

Vishal Mega Mart has selected Cheil as its creative agency partner with a mandate to focus on integrated advertising and marketing solutions.

BetterPlace appoints Deepak Lamba as enterprise sales head

With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Lamba has been instrumental in managing and building robust lead generation and sales teams.

Prior to joining BetterPlace, Deepak Lamba has played a role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and vice president of global sales respectively.

2023: Top executive movements in Indian adland

Creative agencies made a few headlines too. Ajay Gahlaut moved out of Dentsu. Bobby Pawar quit advertising. Russell Barrett picked up a new role at TBWA/India. Dheeraj Sinha quit Leo Burnett to join FCB India. (Representative Image: Ryoji Iwata via Unsplash)

A look at CXOs who moved in and out ad agencies, got new roles, and set up new businesses.

Elon Musk now gives Paris Hilton an earful as her company pulls ads from X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk has found himself embroiled in another public dispute — this time with socialite and businesswoman Paris Hilton. This comes in the wake of Musk’s very assertive ‘Go f*** yourself’ tirade against advertisers. All details here.

TV ad volumes in news genre shows growth, Reckitt Benckiser dominates July-Sep quarter

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

According to TAM, the services sector emerged as the leader, capturing 15 percent share of news genre ad volumes.

India eight largest ad revenue market: GroupM

The top industry categories that contributed to the global AdEx in 2023 are CPG, auto, luxury, technology, media and entertainment and digital endemics. (Representative Image: Vidar Nordli-Mathisen via Unsplash)

According to GroupM’s 2023 forecast, the global advertising market is poised for 5.8 percent annual growth at the close of 2023, despite challenges such as inflation, high interest rates, China’s economic slowdown, and lingering pandemic impacts.

Ad veteran Helen Anchan passes away

Helen Anchan retired from advertising in 2003. In 2004, she was bestowed upon with the Lifetime Achievement Award at the Emvies. (Image source: Web)

Former Lintas professionals Prem Mehta and Lynn D’souza remember Helen Anchan as one of the best media planners of her time.