Author: Kashmeera Sambamurthy

Explained: No end in sight for Byju’s woes; what went wrong?

The payment due is regarding a contract between the two parties for sponsorships on the jerseys of the Indian Cricket Team. (Image source: Moneycontrol)

The year 2023 has been a year of challenges for Byju’s. Storyboard18 gives a peek into all the issues that have plagued the financially beleaguered edtech company.

Pro Kabaddi League: Bengal Warrior bags six brand partnerships

On the right arm, the Maninder Singh-led team will sport the Royal Green logo and on the left sleeve it will sport - the League 11 logo. One of India’s news organisations, Zee News have acquired the rights for their crest to be on the shorts. And Big FM logo will be on the nape of the jersey. (Image source: News18)

The Bengal Warriors, who recently released a new jersey, will continue to wear the Sports Gaming News Only website DafaNews’ logo as the front of the jersey partner. Meanwhile, on the back of the jersey, the Warriors will have the Kajaria Ceramics logo.

Mankind Pharma awards D2C digital mandate to Social Beat

ITC's packaged atta, which is sold under the Aashirvaad brand, is the largest revenue contributor. ITC has been launching food FMCG products every year. (Representative Image: Giorgio Trovato via Unsplash)

Social Beat will be responsible for crafting and executing comprehensive digital marketing strategies for Mankind Pharma, encompassing various channels such as social media, search engine optimization (SEO), content marketing, and more.

VC funding in Indian startups sinks to a 6-year low in November

A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others. (Representative Image: Markus Winkler via Unsplash)

Startups in India recorded about $7.05 billion in funding till November, down 71 percent from $24.36 billion in 2022.

HUL restructures its leadership team: Harman Dhillon, Kartik Chandrasekhar, Arun Neelakantan get new roles

To unlock new growth opportunities by leveraging the digital ecosystem in India, Arun Neelakantan will join the HUL MC as chief digital officer (CDO). (From left to right: Harman Dhillon, Madhusudhan Rao, Arun Neelakantan and Kartik Chandrasekhar)

Madhusudhan Rao to retire; Harman Dhillon becomes executive director, Beauty & Wellbeing; Kartik Chandrasekhar is executive director, Personal Care; and Arun Neelakantan is the chief digital officer.

Nivea has always been a challenger brand in India: Sunil Gadgil, Nivea India

Sunil Gadgil, marketing director, Nivea India stated, "Skincare is a high involvement category. Consumers do not just jump from one brand to another. They have a basket of brands which are acceptable to them, and they're very careful about adding any brand to that basket."

Storyboard18 got in touch with Sunil Gadgil, Marketing Director, Nivea India, who spoke about their recently launched campaign, the 100+ year old brand’s advertising and marketing strategies, and a lot more.

Can a change in IT rules bridge the gap for fair revenue sharing between big tech and publishers?

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

The amendment proposed amendment would prohibit platforms from banning sites of providers that participate in collective negotiations or arbitration.

Bookstrapping: The Science of being Lucky by Nick Trenton

The author, Nick Trenton connects superstition to how it balances uncertainty and absence of understanding of real causes of events in our lives. (Image source: Amazon)

In The Science of being Lucky, the author Nick Trenton touches upon late Warren Buffet understanding the real meaning of luck, on lucky thought patterns, how people with self-doubt should not drown themselves in others’ opinion and a lot more.

Don’t get into any sort of competition, says Rahul Karthikeyan, Scaler

Rahul Karthikeyan, CMO, Scaler Academy said, "I like to be empathetic. It kind of opens a lot of doors. Always keep it simple. Let's not complicate our lives. If you are not able to achieve certain things, it's okay."

Storyboard18 caught up with Rahul Karthikeyan, chief marketing officer, Scaler India, who spoke on ways to keep workplace toxicity at bay, gave us a peek into his weekends, and ended by highlighting his share of wisdom.