Kashmeera Sambamurthy – Page 129

Central Consumer Protection Authority issues guidelines to provide for the prevention and regulation of dark patterns

As per the guidelines, in case of ambiguity or disputes, the Central Consumer Protection Authority will have the final authority. (Representative Image: Eilis Garvey via Unsplash)

The guidelines are applicable to all platforms offering goods or services in India, including advertisers and sellers.

Ranveer Singh partners with sexual health and wellness brand Bold Care

Bold Care announced partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand's mission to normalize conversations about men's sexual health and empower them to prioritize their well-being. (Image source: Moneycontrol)

Back in 2014, Ranveer Singh surprised everyone when he appeared in a series of condom ads, becoming the first ever Bollywood actor to do so.

FMCG giants ramp up ad budgets to drive volume growth and fight competition

The Q3 FY 2024 consolidated volume grew at 8 percent, sales grew by 2 percent in INR terms impacted by devaluation. (Representative Image: Franki Chamaki via Unsplash)

The companies are focusing on the digital medium because it has greater and quicker reach. Most firms say they have seen gains in market share on account of their greater ad spends and promotions.

IPL media rights value to reach $50 billion in 2 decades, predicts league chief

The positive growth in media stocks is not limited to those in the print media. TV companies, cable TV distribution companies and listed multiplex chains have all benefited in the last one year. (Image source: News18)

IPL is the best Make in India brand we can think of post-independence and is the most-watched cricket league in the world, said Arun Dhumal.

Vibhor Mehrotra moves on from Publicis Groupe’s Zenith

Vibhor Mehrotra began his career at Aditya Telelink and has been a part of companies like Interactive Media & Communication Solutions, ICICI Prudential Life Insurance Company, Tata AIG, and Performix.Resultrix.

Vibhor Mehrotra’s next move is unknown.

Amazon India begins its top level restructuring process: Report

This change is the first in a decade of its existence in India. (Representative Image: Christian Wiediger via Unsplash)

These changes are being initiated at a time when Noor Patel, one of the senior executives at Amazon India who heads category management is shifting her base to the US.

Criticality and context of content matters a lot while taking down misinformation from YouTube: Timothy Katz

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube is focussing on a four Rs (remove, raise, reduce, reward) framework to ensure the quality and credibility of content on the platform

Disney’s CEO Bob Iger to step down by end of 2026

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

Bob Iger returned as the CEO of Disney in November 2022, replacing Bob Chapek.

Throwback: What’s Onida’s ‘Devil Man’ up to nowadays?

David Whitbread was the model coordinator at Avenues, who, as Kukde puts it, had a ‘cute face’. Whitbread had a thick moustache, and it was quite a task when Avenues asked him to shave it off. Whitbread’s line in his first ad was, “Why do you want to envy a product when you can buy it?” It took Whitbread four to five hours to deliver it. (Stills from an ad)

When Onida was launched in the market, it was known as the ‘poor man’s Sony’. But, with the introduction of the Devil Man in 1984, it immediately struck a chord among the audience and went on to truly define and represent how envious the product Onida was, which was truly the owner’s pride.

Spotify launches advertising marketplace Spotify Audience Network

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

The audio-first advertising marketplace will bring scaled, audience-based podcast buying to brands in India, and presents an opportunity for podcast publishers and creators in the markets to monetize their content.