Author: Kashmeera Sambamurthy

66 percent brands report creator-led content delivers more ROI over traditional ads: Ogilvy

The importance of influencing a better tomorrow will continue to impact influencer content too. (Representative Image: Sticker Mule via Unsplash)

Gen Z are Christmas shopping on TikTok for the first time and influencers are witnessing revenue opportunities through livestreaming over traditional subscription models, states Ogilvy’s Red Paper.

Amway India faces money laundering probe over alleged pyramid scheme

A spokesperson from Amway told CNBC-TV18 that the complaint filed pertains to the investigation dating back to 2011 and that the company has since been cooperating with the department. (Image source: CNBC-TV18)

The Enforcement Directorate claims Amway generated ₹4,050.21 crore through “cheating”, using a Multi-Level Marketing Scheme.

Cleanfluencers: Unilever’s ‘soap’ opera on TikTok capitalises on #CleanTok trend

In a joint statement, Puris’s lawyers Marjorie Mesidor and Monica Hincken said that she faced swift retaliation for complaining about discrimination despite being "enormously successful" at her job. (Representative Image: Solen Feyissa via Unsplash)

The five-episode mini-series, featuring Unilever cleaning and laundry brands, has been created to engage with the huge and fast-growing audience on #CleanTok, the platform’s most popular community.

Elon Musk wonders if OpenAI doing something ‘dangerous to humanity’ could be reason for Sam Altman’s sacking

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk has stoked fears that OpenAI doing something ‘potentially dangerous to humanity’ was the reason for Sam Altman’s surprise ouster from the artificial intelligence startup.

OpenAI employees ready to quit after Sam Altman ouster now have job offers from Salesforce, Microsoft

Satya Nadella told CNBC International, has said it’s the choice of OpenAI employees whether they stay in their current roles or move to Microsoft, adding that his company has what it needs to keep innovating on its own. “I’m open to both options,” he said. (Image source: Moneycontrol)

Hours later, Salesforce Inc. Chief Executive Officer Marc Benioff is immediately offering jobs to researchers who resign from their posts at OpenAI and said that their compensation will be matched.

Stakeholders seek reliable TV household measurements via Census

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

In the absence of reliable metrics, the industry is in dire need of comprehensive, Census-level data to measure the TV universe.

Cricket World Cup final: Zomato, Swiggy and restaurant operators witness maximum footfall

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Burgers and pizzas most ordered food items on Swiggy while the India-Australia final match was in progress.