Executive moves in the world of brands and agencies.
Author: Kashmeera Sambamurthy
Biz Moves: Rediffusion and Sociowash bag mandates
Keep up with all the key business wins and the account movements.
To handle stress, it’s crucial to distribute work, share the load with peers and team, says Shivam Ranjan of Motorola
Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.
Honasa Consumer IPO: Mamaearth parent company’s post-IPO blues
Mamaearth-owner Honasa Consumer listed on November 7 and raised around Rs 1,700 crore via IPO. Founder Varun Alagh even wrote a poem for the occasion. Read on.
EU sets Nov 30 deadline for YouTube and TikTok on child protection measures
This move comes days after the industry chief of EU Thierry Breton reminded the chief executive officer of TikTok Shou Zi Chew and CEO of Alphabet Sundar Pichai of their obligation to take necessary steps to tackle misinformation and protect minors.
Coca-Cola fuses art and technology in new campaign
From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles, to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.
Amazon’s Great Indian Festival In Numbers: 110 cr customer visits, 40 lakh new customers
Amazon recorded the highest ever transactions, new launches, orders, and savings than any previous year, during the month-long sale.
Zee Entertainment net profit dips amid pressure on ad revenue
ZEEL revenue, however, surged 20.4% to ₹2,437.8 crore in the second quarter of the current fiscal, compared to ₹2,024 crore it had posted a year ago.
Marketing Mocktail: Standardize vs. Customize-brand localization explained
One of the key decisions a global brand needs to make is what and how much to standardize and what and how much to customize.
As Disney bleeds subscribers in India, Bob Iger remains optimistic but says ‘open minded’ to selling
Disney+ Hotstar is not having a good time in India: subscriber base has seen its biggest decline since the service launched. While Disney boss Bob Iger says Disney “would like to stay”, he’s keeping an open mind where more drastic options are concerned. The ray of hope: a jump in subscribers count, and potentially, a new content partner in the world’s most populous market.