Kashmeera Sambamurthy – Page 152

CXO Moves: Exec movements at Unilever, Heads Up For Tails, Microsoft and Scarecrow M&C Saatchi

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Priya Nair, Samriddh Dasgupta, Sushant Ravikumar)

Executives move in the world of brands and agencies.

Samriddh Dasgupta steps down as CMO from Heads Up For Tails

Samriddh Dasgupta began his career as the director of strategic planning at abm communication, and went on to work across Times Internet, Xynteo, Aakash Digital, AKIVA, and Bombay Shaving Company.

In the LinkedIn post, Dasgupta mentioned that he would remain committed to animal welfare.

Apple almost touches the Rs 50,000 revenue mark; net profit witnesses 76 percent increase

The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase - rising 5.7 percent this year compared to last year's 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). (Representative Image: Sumudu Mohottige via Unsplash)

This year, the company shipped six million smartphones to India where the market share stood at 5.5 percent as opposed to 4.4 percent in 2022.

Biz Moves: IPG Mediabrands UM, FCB Ulka and Famous Innovations win mandates

American multinational manufacturer and food processing company General Mills has brought global media agency network IPG Mediabrands' UM on board as its global media agency-of-record. (Representative Image: Oskar de Jonge via Unsplash)

Keep up with all the key business wins and the account movements.

Fostering an open, collaborative culture is crucial to preventing workplace toxicity: redBus’s Pallavi Chopra

Pallavi Chopra, CMO, redBus, states, "As an organisation, redBus has a people-first culture which stands on the three pillars of hard work, humility and honesty. We take pains in doing a people-job profile fitment as that is fundamentally the key to employee happiness in the workplace. When you love what you do, unhappiness has no place."

In a conversation with Storyboard18, Pallavi Chopra, chief marketing officer, redBus touched upon the steps to avoid workplace toxicity, the marketing content she consumes, a peek into her weekly routine and a lot more.

Dentsu announces to combine the capabilities of iProspect and Sokrati

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. (Representative Image: Vardan Papikyan via Unsplash)

The combined services will lay down the provisions for integrated performance media marketing and programmatic solutions.

Amazon clocks net sales of $143.1 billion in the third quarter

Prior to 2013, Publicis Groupe handled Amazon’s media account. (Representative Image: Christian Wiediger via Unsplash)

According to CEO, Andy Jassy, the company’s advertising revenue grew robustly, and overall operating income and free cash flow rose significantly.

Everything you wanted to know about pitch advisors but were afraid to ask

Pitch advisors are familiar with agency operations, their talent, background with other clients, their capabilities, and of course, cost structures. (Representative Image: JESHOOTS.COM via Unsplash)

Pitch advisors are a new breed of consultants who are category experts, investors, and fractional chief marketing officers, who come onboard to guide brands in picking the right advertising agency.

Marketing Mocktail: Brand as Gestalt – total impression of a brand explained

A consumer constructs a brand like a bird constructs a nest-from small scarps collected here and there. (Representative Image: Justin Morgan via Unsplash)

The underlying philosophy of Gestalt is that when people perceive an entity, ‘the whole is more than the sum of its parts’. This also applies to how people perceive a brand.

Gender disparities widened in the film and streaming industry in 2022: Ormax Media

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

As per the report, across streaming and theatrical, incremental increases of no more than 3 percent were seen in editing, cinematography, and directing.