Kashmeera Sambamurthy – Page 153

Prestige Group rolls out Dussehra campaign; touches upon home buying anxiety

The campaign draws parallels to home buying anxiety often faced by prospective homeowners. (Still from the campaign)

The campaign celebrates the spirit of Dussehra of triumphing good over evil.

Explained: The rise of finfluencers and how guidelines for them evolved

In August, the Advertising Standards Council of India revised its guidelines for finfluencers and health and nutrition influencers. The guidelines for finfluencers stated that influencers could offer investment-related advice only after getting registered with SEBI and they must display their registration numbers alongside their name and qualifications. (Representative Image: Towfiqu barbhuiya via Unsplash)

Storyboard18 decodes the rise of finfluencers and SEBI’s norms to regulate them.

Meta Earnings: Revenue uncertainty for 2024 overshadows strong results; stock drops over 4%

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta CFO Susan Li told investors on a call that the revenue outlook for 2024 is “uncertain.”

‘Finfluencer’ openly flouts norms, implies over 11,000% in a year

Mohammed Nasir or Md Nasir, who has a following of 69,400 on Twitter and of 3.65 lakh on YouTube, has been advertising an algo that is “expected” to deliver weekly profits of around 10 percent. (Representative Image: Micael Navarro via Unsplash)

Md Nasir, with a following of over 4 lakh across various platforms, even advertises his WhatsApp channel where he offers trading calls.

Asian Paints Q2 preview: Paint major to report moderate revenue growth on monsoon, delayed festive season

As per Kotak Institutional Equities, prices of Tio2 Anatese declined 25 percent YoY, while that of Tio2 Rutile and Tio2 Dupont slid 20 percent and 6 percent, respectively, on a YoY basis. The three types of TiO2 refer to the form in which TiO2 is found. (Image source: Moneycontrol)

The paint major is likely to clock a 62.9 percent year-on-year (YoY) growth in net profit, at Rs 1287.4 crore.

Diwali IPO Rush: Half a dozen companies expected to go public; all eyes on Tata Tech, Mamaearth

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

Honasa Consumer (Mamaearth) and Cello World will open for subscription on October 31 and October 30.

Nestle India’s rural play: Teaching customers to drink coffee, augmenting distribution

Coffee prices continue to be volatile and are historically high due to limited availability.

Nestle India uses a strategy it calls ‘RURBAN’, to expand reach into small towns and villages.

SEBI tightens grip around finfluencers; takes action against Mohammad Nasiruddin Ansari

The regulator has asked them to credit the money received for investment advisory services and has banned them from the securities market until further orders. (Representative Image: Tingey Injury Law Firm via Unsplash)

Mohammad Nasiruddin Ansari allegedly provided investment advisory services without the required registration.

We now have stability: Harsha Razdan, CEO South Asia, Dentsu

Harsha Razdan, CEO South Asia, Dentsu, said, "The first thing was stabilising Denstu, making people feel comfortable, making them feel that there's someone who is going to listen to them. A lot of things happened in the last two and a half years, and there's a lot of confusion between the region and the global team and what they were trying to interpret as India."

Harsha Razdan says much has happened at the agency group in the last two and a half years, but his mandate is to mould a new Dentsu.

Connected TV advertising hits a sixer: Cricket World Cup and festive season lift ad spends by 30 percent

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

Investing in CTV advertising during the festive season brings distinct advantages of interactivity and personalised content delivery, enhancing engagement and relevance.