Kashmeera Sambamurthy – Page 158

ICC Cricket World Cup: Mastercard releases a new anthem featuring brand ambassador Mahendra Singh Dhoni

Mahendra Singh Dhoni is seen recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy. (Stills from the anthem)

Powered by Mastercard’s sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless).

#BlastFromThePast: Talented’s Sai Karthik shares his most memorable ads

Sai Karthik, head of strategy at Talented picked his three favourite ads and spoke about the values he learnt and the inspiration he derived from them. (Stills from the ads)

Sai Karthik, strategy at Talented spoke about his fascination with AR Rahman, being a foodie and how simplicity can win hearts.

Rolls-Royce to layoff 2,500 in CEO’s ‘fit for the future’ plan

At the beginning of the COVID-19 pandemic, Rolls Royce was among the corporations that let go of a large number of employees. Currently, the company employs about 42,000. About half of them are in Britain, 11,000 in Germany and 5,500 in the United States. (Representative Image: Joe Darams via Unsplash)

CEO Tufan Erginbilgic, a former British Petroleum top executive, had said that Rolls Royce was a “burning platform”.

X to charge $1 a year for posting content. ‘Death of Twitter,’ say users

New users who would not wish to subscribe will only be able to view and read posts, watch videos and follow accounts. (Representative Image: Rubaitul Azad via Unsplash)

X (formerly Twitter) will start charging new users in New Zealand and the Philippines a subscription fee of $1 for posting tweets or interacting with other posts.

IndiGo hopes to fly high in festive season after international route expansion

IndiGo has codeshare partnerships with eight airlines. The partnerships are with Qantas, Air France, KLM, American Airlines, Qatar Airways, and Virgin Atlantic. (Image source: Moneycontrol)

IndiGo, the largest airline in terms of market share and fleet size in India, has added over 20 international routes in the past six months.

Global smartphone sales decline for the ninth consecutive quarter: Report

According to Counterpoint Research, there has been a decrease in smartphone sales during the initial months of the year, and a persistent sluggish pattern is anticipated in the upcoming months. (Representative Image: Rodion Kutsaiev via Unsplash)

Xiaomi, OPPO, and vivo rounded off the top five smartphone manufacturers, all of which experienced YoY declines. In Q3, these companies strategically focused on consolidating their presence in key markets such as China and India while slowing down expansionary efforts in overseas markets.

BBH bags the creative mandate of upGrad

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

The account was won post a multi-agency pitch.

Author: Kashmeera Sambamurthy