Author: Kashmeera Sambamurthy

The Coca-Cola Company and Pernod Ricard partner to launch Absolut Vodka & Sprite

We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company,” said James Quincey, chairman and chief executive officer of The Coca‑Cola Company. (Image source: The Coca-Cola Company via LinkedIn)

The pre-mixed cocktail will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for select European countries in early 2024, including the United Kingdom, the Netherlands, Spain and Germany.

Cricket World Cup: Aman Gupta’s boAt makes India’s first AI music video with Vishal Dadlani

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

To celebrate the spirit of cricket in India, during ICC World Cup, boAt has launched an AI music video with singer Vishal Dadlani

Juicy Chemistry enters into a partnership with Assiduus Global

As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global's technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates. (Representative Image: Constantin Wenning via Unsplash)

With Assiduus Global’s platform, Juicy Chemistry will be able to integrate with various marketplaces such as Amazon, eBay, Walmart, and other channels.

GroupM and Criteo enter into a partnership to bolster omnichannel commerce media capabilities

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

As commerce media continues to accelerate, Criteo and GroupM plan to evolve the partnership by looking at strategic opportunities across media-buying capabilities and insights to drive predictive decision- making.

YouTube says it has not detected child abuse content after MeitY notice

YouTube is the largest OTT player in India with around 467 million users and a reach of 90 percent. (Representative image by Christian Wiediger via Unsplash)

YouTube has submitted its formal response to the IT ministry after it issued notices to various platforms on October 6, directing them to remove CSAM content from their respective platforms.

DS Group in talks to acquire Great India Place mall for Rs 2,000 crore

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

The bid by Noida-based DS Group is a strategic move to expand into the premium retail and hospitality sectors.

Quotient Ventures’ Vector Brand Solutions wins the brand and communications mandate of Birla Pivot

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

Birla Pivot is Quotient Ventures’ second client from Aditya Birla Group, after Ultratech Cement.

Apple’s iPhone no longer commands the highest smartphone market share in China, say analysts

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

China accounts for nearly one-fifth or 19% of Apple’s overall sales and is its most significant overseas market.

Zee, SUN TV continued to face pressure in September quarter due to weak ad spends

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

The second half of FY24 is expected to bring some respite, thanks to the onset of the festive season and the 2023 Cricket World Cup. Chawla expects to see a gradual recovery in Zee and Sun TV’s advertising revenue, as FMCG companies have started ramping up spending, while new-age companies remain under pressure.