Kashmeera Sambamurthy – Page 160

Meesho to undergo organisational restructuring; Megha Agarwal to replace Utkrishta Kumar as CXO

Megha Agarwal, who is at present CXO, growth, will step into his shoes. When Agarwal assumes her new role, her previous role CXO, growth will be split into three categories. They are user growth, product quality and net merchandise value retention (NMVR). These roles will be allocated to executives at an internal level, stated the report.(From left to right: Utkrishta Kumar and Megha Agarwal)

Utkrishta Kumar will be stepping down in January in order to set up his own fintech company.

Bharti Airtel promotes Shashwat Sharma as COO

Shashwat Sharma joined Airtel in 2018 as chief marketing and brand officer and has been credited with the brand's resurgence in recent years.

Previously, Shashwat Sharma was the director – consumer business, CEO DTH.

Virgin Atlantic promotes Shivani Singh Deo to country manager – India

Shivani Singh Deo began her career at LinOpinion and went on to work across Rediffusion Y&R, Wizcraft International Entertainment, Victorinox India.

Prior to this, Shivani Singh Deo was manager – marketing and communications at Virgin Atlantic.

Los Angeles 2028 Olympics: IOC Session approves inclusion of cricket, four more sports

Prime Minister Narendra Modi inaugurated the 141st Session of the International Olympic Committee (IOC) in Mumbai on October 14, and announced India's commitment to host the 2036 Olympics. "Indians are very excited about hosting the Olympics Games. India will leave no stone unturned in organising the 2036 Olympics," said PM Modi during his address to the IOC Session delegation. "This is a dream of 140 crore Indians. We want to fulfil this dream with your support. We are willing to host the 2029 Youth Olympics. I am sure India will get constant support from IOC," PM Modi added. (Representative Image: Bryan Turner via Unsplash)

Los Angeles Olympics: Baseball/softball, cricket, and lacrosse makes a comeback at the LA Olympic Games, while flag football and squash will make their Olympic debut.

Tiger Analytics: Generative AI has improved productivity

Mahesh Kumar, founder and chief executive officer, Tiger Analytics, said, "Tiger Analytics was started in 2011 and since then, we have witnessed a lot of changes in the work of traditional data science and data engineering. In the post-Covid era, the demand for and adoption of these technologies has increased significantly with the entry of cloud." (From left to right: Mahesh Kumar and Pradeep Gulipalli)

Mahesh Kumar, founder and chief executive officer, and Pradeep Gulipalli, co-founder and chief executive – India, Tiger Analytics, explain why the company is rebranding itself.

Pocket FM appoints Vivek Bhutyani as vice president – content marketing

At Pocket FM, Vivek Bhutyani will work closely with Rohan Nayak, co-founder and chief executive officer and Lalit Gangwar, VP - international growth to drive the international growth charter.

Previously, Bhutyani was a part of the Vedantu leadership team.

YAAP onboards Karan Arora as revenue head

Throughout his career, Arora worked with brands like National Geographic, Amazon Prime Video, Bacardi India, NEXA, Harley Davidson, Bata, Nestle, Dabur, Mamaearth, Yoga Bar, Panasonic, PayTM, and IndusInd Bank, among others.

Karan Arora was the former vice president at Korra Worldwide Advertising.

Coca-Cola’s Arnab Roy says the cola major’s marketing spends at an all-time high

Growth in India and the Philippines was offset by declines in China and Indonesia.(Representative Image: Maximilian Bruck via Unsplash)

The Coca-Cola Company spent Rs 737.97 crore on advertising and promotions in FY22, as per business intelligence platform Tofler.

L&K Saatchi and Saatchi has won UPES On’s integrated creative mandate

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

L&K Saatchi & Saatchi will manage the brand’s mainline creative, while its digital arm, Saatchi & Saatchi Propagate, will handle the brand’s digital presence and strategy.

Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker

“Clarity of thought is extremely important. If I were to put it down simply, it is to have a level of vision or a direction for the brand. To be able to have the ability to look for new trends, experiment and create new rules for the brand. To be constantly agile and adapt to changes and requirements which are different and experiment where required are the key factors in today's world to be successful," stated Ajay Gupte, CEO - South Asia, Wavemaker. (Representative Image: Paul Skorupskas via Unsplash)

Media maven Ajay Gupte on what it takes to be innovative.