Kashmeera Sambamurthy – Page 17

Oppo India gives its media mandate to PHD India

The mandate was won following a multi-agency pitch.

The responsibilities of the agency will include supporting Oppo India’s growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.

Delhi HC orders internet service providers to block illegal IPL streaming

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

The Delhi High Court has passed dynamic+ injunction in favour of Viacom18, the official streamer of the IPL, restraining illegal IPL streaming and ordering internet service providers to block access to rogue websites.

Storyboard18 Insider: Ad agencies feeling the pinch of politics?

The concern was driven by the fact that people have different political leanings and ideologies and in a supercharged and polarised world, subjecting employees to work on campaigns for any one particular party or ideology would be unfair. (Image source: Forbes India and Moneycontrol)

Storyboard18 Insider’s hot take on what’s keeping agencies united by business and divided by ideologies.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Adobe and Microsoft partner to bring new Gen AI capabilities to marketers

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

These new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, assisting marketers as they work in tools such as Outlook, Microsoft Teams and Word to develop creative briefs, create content, manage content approvals, deliver experiences and more.

Ad spends on TV will not contract for the next 3-5 years: Navin Khemka, EssenceMediacom

Navin Khemka, CEO, South Asia, EssenceMediacom, stated, "My advice to our clients would be: “Choose your agency wisely, and then stay with them for a period of time. They can’t do magic overnight. They will take some time to think and come up with new ideas, and think on your brand. And if you build a good team with your agency, then stick with them.”

Acknowledging a GroupM TYNY report that says digital will account for 57 percent of all ad spends, at Rs 88,502 crore, Navin Khemka, EssenceMediacom’s CEO for South Asia said that ad spends on television will also grow, at 7-8 percent.

Holi 2024: The festival spurs sales surge for quick-commerce companies

Companies such as Blinkit, Zepto, and Swiggy Instamart only share two graphs depicting an increase in orders over a comparative period, without disclosing specific numbers for orders or orders per minute (OPM). (Image source: Moneycontrol)

Quick-commerce platforms saw a sharp sales spike during Holi, driven by high demand for essentials like white t-shirts, water guns, balloons, and colours. Many even reached their highest-ever orders per minute.

Watch brand Timex ropes in Paul Ruban as brand head, VP

The global watch brand announced just this week that it is back at the 17th edition of TATA IPL with a partnership with Punjab Kings that makes it the ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers.

In his last role, Paul Ruban was director – planning, APAC and EMEA, for Fossil Group.

Moneycontrol continues its winning streak, beats ET comprehensively across metrics

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

Number one in unique visitors, over three times bigger on time spent and a similar lead on page views.

AnyMind Group’s AnyTag wraps up campaign on Blue Heaven’s skincare range

The content styles across creators focused on Diwali, festive functions and wedding-based content using GRWM videos. AnyTag concentrated on using Instagram as a platform for this.

The brand strategically associated with eight content creators, which included Shivangi Joshi, Tejaswi Prakash, Arnakshi Kashyap, Kareena Tekwani, Prerna, Megha, Jhanvi Bhatia, and Anushka Hazra. The campaign garnered a total reach of 4.68M with total views of 8.1M+. The brand page increased its followers by 10k, stated the company in the press release.