Kashmeera Sambamurthy – Page 18

Noise rolls out Noise Premier League’s (NPL) second season

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win prizes. (Image source: X)

This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app.

CCPA and ASCI join hands to strengthen advertising regulation in India

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

CCPA tells ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019.

Fulcrum Digital ropes in Sathish Raghunathan as chief financial officer

Sathish Raghunathan is skilled in financial strategy, planning and financial management, mergers & acquisitions, financial reporting, finance operations and financial accounting.

Previously, Sathish Raghunathan was the CFO at Kin + Carta.

Jamshed Taraporwala joins Table Space as executive director – India Enterprise Business Development

With over 17 years of experience in commercial real estate, Jamshed Taraporwala has worked at Knight Frank India and JLL.

Jamshed Taraporwala will lead the setting up of a team that will engage with both existing and new clients across India.

Veteran journalist Shantanu Guha Ray passes away

An alumnus of Indian Institute of Mass Communication and The Wharton School, Ray was known for his investigation on the 2011 coal scam and the irregularities in the deal between the Airports Authority of India and the GMR-led Delhi International Airport Limited for lease of land.

During his 25 year stint, Shantanu Guha Ray won Ramnath Goenka award, Laadli award and WASH award for his reportage in the fields of cricket, cervical cancer and water-related issues.

Publicis Groupe’s Digitas India has won the digital creative mandate of Deoleo India

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these brands through cutting-edge digital narratives and enhanced consumer engagement.

GroupM’s Mindshare appoints Priyadarshi Banerjee as principal partner – content+ (Unilever)

During his stint at Future Group India as marketing manager - Ack Media, Priyadarshi Banerjee held entrepreneurial responsibilities including setting up and leading the direct-to-consumer sales & marketing efforts for the licensed businesses of National Geographic, Bloomberg Businessweek and Forbes International.

Priyadarshi Banerjee, previously was the vice president – account management at Kofluence.

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Gen Z places a strong emphasis on safety when buying a car. They are well-informed about vehicle safety and prioritize features that elevate the safety ratings of a particular model. These safety features align with their proactive approach to personal safety. They also value practicality and want the latest safety technologies in their vehicle. (Image source: Unsplash)

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Sintex’s media account on pitch: Exclusive

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Image source: Unsplash)

Sintex’s media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.

Siti Networks bankruptcy case: NCLT adjourns hearing to April 3

Star had issued a disconnection notice to Siti on January 25 for non-payment of outstanding subscription dues, requiring the platform to make the payment within three weeks or face disconnection, as per reports.

Siti Networks is a multi-system operator (MSO) promoted by the Essel Group and offers a variety of channels, including HD services, digital cable TV, and broadband services.