Kashmeera Sambamurthy – Page 19

Spotify India MD Amarjit Singh Batra on how ‘sachetisation’ is fueling the music streamer’s growth in India

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Spotify Newsroom)

In an exclusive conversation with Storyboard18, Amarjit Singh Batra, MD of Spotify India, shared what it takes to make noise in a complex media and entertainment market.

Tata Salt brings back an iconic jingle in new ‘Desh Ka Namak’ campaign; Is it “forced nostalgia”?

Conceptualised by Ogilvy, the campaign comprises 11 films displaying the jingle's role in different aspects of a consumer's daily life, solidifying its status as a national brand. (Still from the ad)

Tata Salt has initiated a campaign to revive its iconic jingle, ‘Namak ho Tata ka, Tata Namak’, infusing it with renewed vitality. Moreover, the campaign brings in a modern perspective while preserving the timeless essence of the original tune.

Anurag Kashyap: Ad appearances and popular ads by the filmmaker

Anurag Kashyap is renowned as a filmmaker and actor in Hindi cinema and has garnered international recognition with his work. His notable works include 'Black Friday,' ‘Dev.D,’ ‘Choked,’ 'Lootera,' 'Ugly,' 'Shaitan,' 'Udaan,' and 'Gangs of Wasseypur.' But, besides his noteworthy directorial career, Kashyap has also made various advertising appearances and directed ads. Take a look. (Stills from the ads)

Filmmaker Anurag Kashyap, best known for ‘Gangs of Wasseypur’ and ‘Black Friday,’ has directed various ads and also made appearances in them.

EU to investigate Apple, Google and Meta in first Digital Markets Act probe

The Commission has opened proceedings to assess whether the measures implemented by Alphabet and Apple in relation to their obligations pertaining to app stores are in breach of the DMA. Article 5(4) of the DMA requires gatekeepers to allow app developers to “steer” consumers to offers outside the gatekeepers' app stores, free of charge. (Image source: Unsplash)

The EU antitrust regulator has opened non-compliance investigations under the landmark Digital Markets Act (DMA). In case of an infringement, fines up to 10 percent of the company’s total worldwide turnover can be imposed.

Noise’s chief marketing officer Gaurav Mehta quits

During his stint at Yahoo, Gaurav Mehta as the chief manager handled the largest group in Yahoo India (Revenue-wise) and key verticals like Travel, Government, Education, Real Estate and other key clients.

Utsav Malhotra, who is the chief operating officer at Noise, is currently overseeing the company’s business strategy, operations, and marketing initiatives.

EPFO adds 16.02 lakh members in Jan 2024; 56.41 percent of total new members fall in 18-25 age group

The above payroll data is provisional since the data generation is a continuous exercise, as updating employee records is a continuous process. The previous data hence gets updated every month. From the month of April-2018, EPFO has been releasing payroll data covering the period September, 2017 onwards. (Image source: Facebook)

8.08 lakh new members enrolled with EPFO during January, 2024. A noticeable aspect of the data is the dominance of the 18-25 age group and the female member addition is indicative of a broader shift towards a more inclusive and diverse workforce.

Maagh Advertising and Marketing Services’ MD Azharuddin Rabbani Mulla resigns

At Snapdeal, as the director of supply chain, Arora handled multiple roles in supply chain covering first mile and last mile management, customer experience and cost optimization. He was responsible for Snapdeal’s Premier Customer Program: SD Gold's strategy, faster delivery service expansion, operational adherence and customer NPS. (Representative Image: Raphael Koh via Unsplash)

Maagh launched its public issue in September 2022 to fund its expansion plans including for buying media inventory, purchase of software and general corporate purpose.

Paytm denies layoffs as SVP Praveen Sharma quits the fintech firm

Praveen Sharma, who has quit Paytm to pursue "other opportunities", was at Google for nine years before joining Vijay Shekhar Sharma-led Paytm.

Praveen Sharma has quit Paytm to pursue “other opportunities”. He was at Google for nine years before joining the Vijay Shekhar Sharma-led Paytm.

CXO Moves: Exec movements across P&G India, Microsoft, Flipkart, Nissan, Ogilvy and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Kumar Venkatasubramanian, Arun Kakatkar, Harsh Chaudhary and Mustafa Suleyman)

Executive moves in the world of brands and agencies.

IPL is a chance to showcase media creativity and not just media buying: Wavemaker leadership

Storyboard18 caught up with George Kovoor, chief creative officer (CCO), Wavemaker India, and Ajay Gupte, chief executive officer (CEO), South Asia, Wavemaker, on the sidelines of the Emvies. They discussed what it takes to be a winning agency, the mood of the clients during peak advertising seasons (IPL and elections), the media trends of 2024, and a lot more.

Ajay Gupte, CEO – South Asia, Wavemaker and George Kovoor, chief creative officer, Wavemaker India, talk to Storyboard18 in an exclusive interview following their EMVIES win.