Author: Kashmeera Sambamurthy

Amitabh Bachchan accused for misleading advertisement supporting Flipkart

Bhartia & Khandelwal said that it is most heartening that Bachchan in this advertisement has demeaning the retailers of the nation by making false, baseless and misleading claim and supported a foreign MNC which is an habitual offender of non compliance of rules and law and has indulged into unethical business practices. (Image source: Moneycontrol)

The Confederation of All India Traders (CAIT) national president B C Bhartia & secretary general Praveen Khandelwal highly regretted that in consideration of hefty amount he must have charged for endorsing misleading advertisement of Flipkart.

Honasa Consumer’s Anuja Mishra: When you go to work like you’re going to school, it paves the way to enlightenment

Anuja Mishra, CMO, Honasa Consumer stated, "Collaboration is the need of the day, not just within our functions, but also cross-functionally. Collaboration ensures a lot of team wins, and that creates a stronger bonding within teams, and leaves little room for toxicity."

For this week’s Weekender CMO, Storyboard18 had a chat with Anuja Mishra, Chief Marketing Officer, Honasa Consumer, who spoke about Generative AI, her take on the Netflix television series ‘Pepsi, Where’s My Jet?’, the book ‘No Rules Rules’ by Reed Hastings, and a lot more.

Bookstrapping: Dear Digital, We Need to Talk by Dr. Kristy Goodwin

This book provides thirty six micro habits to reset our boundaries when it comes to tech, without fear of #digitaldetox. (Image source: Amazon)

In Dear Digital, We Need to Talk by Dr. Kristy Goodwin, the author discusses the impact devices can have on one’s brain and cause neurobiological changes, explains why detoxes don’t work, why it is necessary to build a fortress around one’s focus and a lot more.

Zee-Sony merger may face further delay

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Following its merger with Sony Entertainment India, Zee Entertainment Enterprises Ltd. (ZEEL) is set to be delisted from FTSE Global Equity indices.

Deccan Herald’s Shanth Kumar is PTI chairman, Praveen Someshwar of HT is vice-chairman

KN Shanth Kumar started his career at The Printers Mysore in 1983. The Printers Mysore publishes Deccan Herald, Kannada daily Prajavani, followed by newspapers Sudha and Mayura. Praveen Someshwar began his career at KPMG, and worked across ICI Paints and PepsiCo.(From left to right: KN Shanth Kumar and Praveen Someshwar)

Shanth Kumar replaces Aveek Sarkar, who served as Chairman of PTI for two consecutive terms

Cricket World Cup: Searches on Airbnb for Ahmedabad up by over 4000 percent for the anticipated India vs Pakistan match

In the light of the much awaited match between India and Pakistan on October 14, Airbnb saw over 4000 percent surge in searches for accommodations in Ahmedabad, the host city, for check-ins on that date. (Representative Image: Compare Fibre via Unsplash)

Based on searches made on Airbnb in H1 2023 (1 January – 30 June 2023) for check-ins during the tournament period, Ahmedabad, Bengaluru, Pune, Lucknow and Kolkata emerged as the hotspots for cricket driven tourism.

Raymond’s Sunil Kataria re-elected as chairman of ISA

The other members who are a part of the executive council are Narendra Ambwani, director, Agro Tech Foods; Bharat V. Patel, advisor to BIC Cello (India); Paulomi Dhawan, independent director, Whistling Woods International; Anuj Poddar, managing director and chief executive officer, Bajaj Electricals etc.

Sunil Kataria has been elected for the year 2023-2024.

Wipro Consumer Care introduces seventh edition of Santoor Scholarship Program

Santoor Scholarship The program is open to women across the four states of Karnataka, Andhra Pradesh, Telangana and Chhattisgarh, where 1900 scholarships will be given. (Still from the video)

Santoor Scholarship program provides financial support to young women from disadvantaged backgrounds who aspire to pursue higher education after grade 12.

Duroflex’s Smita Murarka joins Deloitte as director

Murarka, who started her career at brand-comm, and has worked in companies like Bulchee, Landmark Group, Lifestyle International and MAS Holdings.

Previously, Smita Murarka headed Duroflex as chief marketing officer – corporate and brands, digital.