Author: Kashmeera Sambamurthy

Saregama acquires 51.8 percent stakes in Pocket Aces for Rs 174 crores

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Pocket Aces, a youth-focussed digital content creator and publisher, boasts of an IP catalog of over 3000 content pieces ranging across web series, sketches, music videos and reels on its channels FilterCopy, Nutshell and Gobble.

IAMAI counters TRAI’s OTT revenue sharing demands as ‘rent-seeking’

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country (Representative Image: Kabiur Rahman Riyad via Unsplash)

IAMAI also flagged demands made by the Cellular Operators Association of India (COAI) and the Indian Council for Research on International Economic Relations (ICRIER).

Taarak Mehta’s Neela Films launches Neela Mediatech; ventures into gaming, animation and e-commerce

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

Neela Mediatech’s primary mission is to leverage the show’s audience viewer base of 60 million individuals.

P&G rolls out ‘P&G Supply Chain Catalyst Fund’ for startups and innovators

vGROW is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering industry-leading solutions. Through this platform, P&G engages with over 2300 suppliers including start-ups, small businesses, and large organizations from a wide range of industries and services - from creative agencies to technology partners to material suppliers. (Image source: News18)

‘P&G Supply Chain Catalyst Fund’ is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organizations offering innovative industry-leading business solutions.

Seagram’s Royal Stag infuses AI in new campaign featuring Rohit Sharma, Jasprit Bumrah, Surya Kumar Yadav

Earlier this year, Royal Stag Packaged Drinking Water launched a theme song with actor Ranveer Singh. Now, after the World Cup campaign, the brand is planning to roll the second edition of its on-ground music IP Boombox. (Stills from the ad)

The Pernod Ricard India-owned brand’s campaign has been conceptualised in association with FCB India, Dentsu India, Artizens Events and Wavemaker.

Meesho not in the business of deep discounting, focus on low cost app, says Nilesh Gupta

Meesho, the online shopping app, has unveiled the Diwali campaign ‘Mega Blockbuster 2023’, in an attempt to create preference for the platform and instill confidence that they will provide the best deals, says Nilesh Gupta, senior director - growth, Meesho. (Stills from the ad)

Ahead of the rollout of ‘Mega Blockbuster 2023’ campaign, Storyboard18 caught up with Nilesh Gupta, Senior Director – Growth, Meesho, who discussed the genesis of the campaign, its media and marketing mix, the evolving target audience and a lot more.

Best advice Piyush Pandey has given to his brother Prasoon Pandey

On his brother, Piyush Pandey, Prasoon says, "The kind of human being he is sets him apart. We all know that he is brilliant with his ideas, what makes him special is he values the relationships he builds, and that reflects in the teams he leads. He not only protects them, he nurtures them and takes care of them."

Prasoon Pandey, director, Corcoise Films, talks about how his older brother and legendary adman Piyush Pandey jams with him to crack ideas, thinks from his heart, and nurtures his team.

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol. Here’s what Puri had to say about his long-term partner-in-crime Pandey. (From left to right: Piyush Pandey and Bharat Puri)

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.