In the consultation paper, TRAI has analysed various gaps in digital inclusion present in the country such as the mobile internet usage gap, rural urban internet penetration disparities, gender gaps in internet access, etc. as well as gaps identified from some global indices.
Author: Kashmeera Sambamurthy
Sara Ali Khan brings a quirky Indianness which is so Kurkure: PepsiCo’s Aastha Bhasin
Recently, PepsiCo launched Kurkure Chaat Fills and a campaign surrounding it starring Bollywood actor Sara Ali Khan. Storyboard18 connected with Aastha Bhasin, category lead, Kurkure, PepsiCo India, where she touched upon Kurkure Chaat Fills, the evolution of snacking trends and the target audience, and much more.
SBI’s former chairman Rajnish Kumar joins Mastercard India as chairman
The veteran banker has previously served as the chairman of India’s largest public sector bank SBI.
ZEE Case: SEBI told tribunal it sees red flags in transactions between Zee and Essel entities; hearing resumes today
The markets regulator SEBI has argued before the SAT that it sees significant red flags in the transactions between Zee and Essel entities.
Sociowash bags the social media mandate of LEAD, a school edtech company
Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns, from the agency’s Mumbai office.
Tata Group’s market cap surpasses Rs 25 lakh crore
After last years’ muted performance, shares of TCS have rallied as much as 16 percent from their April lows as valuation comfort in large IT names attracted investors attention.
Howard Schultz, Starbucks’ former CEO to step down from the board
Howard Schultz, whose association with Starbucks dates back to 1987, transformed the small company selling only whole beans to a global coffeehouse chain busy in 86 markets with 36,000 cafes.
Apple iPhone15 will remain pricey in India but expect discount on older models
Contrary to expectations of a price drop, the prices of the Pro models have gone up. However, the price of the basic model is largely unchanged from last year.
Apple to produce iPhone 15 Plus from next quarter in India; imports to meet festive demand
Apple aims to double its sales in India in the next quarter by offering the new iPhone models and price cuts on existing models.
OTTs, e-comm combined giving Meta, Google run for their ad money; Grabbing bigger chunk of digital ad spends
Monopolies or duopolies start losing market share if the competition is big enough and the media industry is no different, say media planners.