Author: Kashmeera Sambamurthy

Dabur’s Gaurav Burman acquires strategic stake in health start-up Mitsua

The company also has as angel investors including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes). (Image via Unsplash)

Mitsu is a mental health tech start-up offering scientific self-therapy program for eight weeks that helps individuals who feel anxious or depressed build skills for lifelong emotional well-being.

Cheil bags creative mandate of TVS X

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The 360-degree mandate, which also includes the launch of the new campaign Thrilletric, includes strategy, planning and creative direction.

70 percent Indian consumers to spend more this Diwali: Study

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.

Media Buying Fraud to Influencer Marketing Deceit; Need to clean-up, rebuild India’s digital marketing ecosystem

Multiple social media platforms are working towards launching a creator marketplace, where brands can discover relevant creators to collaborate with. This is expected to drive more transparency and enable brands to make better data-driven decisions for influencer marketing campaigns. (Representative Image: Elio Santos via Unsplash)

The 50,000 crores digital advertising industry needs a common measurement and that is possible only when the industry decides to collaborate on shared codes.

Regardless of how much cricket is played, Indians will always be like Dil Maange More: Abhik Banerjee, Madison

Every problem calls for an innovative solution. It is the same for emerging trends or solutions in the media and marketing industry which experiences unique challenges. (Representative Image: Yogendra Singh via Unsplash)

Abhik Banerjee writes about the top trends to look out for in the media and entertainment space in India in H2 2023.

Biz Moves: Omnicom Media Group, Team Pumpkin and Narrative

Global advertising, marketing and corporate communications company Omnicom Media Group has retained the media planning and buying account of banking major HSBC. (Representative Image: Jonathan Chng via Unsplash)

Keep up with all the key business wins and the account movements.

Arijit Singh beats Taylor Swift and Justin Bieber with more followers on Spotify

Arijit Singh’s popularity or the rise in following count has been attributed to his songs in the last eight months. (From left to right - Taylor Swift, Arijit Singh and Justin Bieber. Image source: News18)

Arijit Singh, of ‘Tum Hi Ho’, ‘What Jhumka’ fame, raced ahead of global sensations like Taylor Swift, Justin Bieber and The Weeknd with an impressive follower count of 85,996,564.