Author: Kashmeera Sambamurthy

Dhara ad: When Parzaan Dastur’s love for jalebis transformed the fortunes of Dhara

The ad was released on Doordarshan, and on private channels like Zee and Sony. Following the release of the commercial, Dastur went on to be known as ‘Jalebi boy’. (Stills from the ad)

There was a time when the withdrawal of subsidy from the Dhara brand of cooking oil led to plummeting sales. But the ‘jalebi’ commercial and the childlike innocence of Parzaan Dastur turned the tide for the brand.

Samsung launches AI-powered personalised food and recipe app

Samsung says Food will provide a step-by-step guide on how to prepare and create dishes. The company has partnered with Whisk, a smart food platform, that it acquired in 2019. (Representative Image: Kote Puerto via Unsplash)

The app will run on supported smartphones and smart home appliances from Samsung.

Jupiter releases a mockumentary film on ‘End of shady loan apps’

By narrating a heartwarming story of one such Pehelwaan, Jupiter showcases the high-interest rates, hidden terms and conditions, and the dangerous repercussions of taking such quick loans. (Stills from the ad)

The film is about a Pehelwaan – a henchman hired by such instant loan apps which uncovers the dark realities of taking instant loans, especially month-end loans, from such apps.

Krafton’s BGMI game gets Indian government nod after 3-month trial

This move comes after Free Fire, a rival battle royale game from Singapore tech giant Sea's gaming arm Garena, also made a comeback to the country after being suspended for about one and a half years.

Krafton resumed the operations of its popular battle royale game Battlegrounds Mobile India (BGMI) on a three-month trial basis in May 2023.

Mahindra Group’s Sonam Pradhan quits to join Kellogg’s

Sonam Pradhan, whose experience ranges across FMCG, BFSI, automotive, uber luxury brands, consumer durables, online pharmacy startups, entertainment parks and logistic solution brands, started her career at Madison Communications as media planning manager.

Sonam Pradhan has had stints at Madison Communications and Mindshare.

Weekly Shorts: Trick or treat? Best Halloween influencer marketing campaigns

Every year, brands go out of their way to create exciting Halloween campaign ideas to captivate holiday season shoppers. For them, Halloween influencers are the go-to advertising channels. Influencers, with their authentic connections and relatable content, help you maximize holiday sales. (Representative Image: Nick Fewings via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Dilen Gandhi joins Tasty Bite Eatable as Managing Director

Gandhi, who has a background in P&L management, brand strategy, innovation, new business development, key account management and marketing communications, started his career at Gillette India as area sales manager.

Dilen Gandhi was previously with Reckitt, where he was regional marketing director – health and nutrition for the South Asia region.

BCCI Media Rights: Viacom18 trumps Sony; Emerging as a sports broadcasting juggernaut

Sports18 will air matches on television, with live streaming on the JioCinema OTT platform, drawing considerable ad investments from brands, according to media experts. (Image source: Twitter - @ipl)

Viacom18 will now be broadcasting an array of premium sports events including Team India’s home matches, IPL (digital), Women’s IPL, Olympics 2024, and more.