Author: Kashmeera Sambamurthy

BCCI sets internal target of Rs100 cr per match for media rights auction

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

BCCI will auction the media rights for TV and digital, for bilateral matches to be played in India for the next five years.

NCLAT to hear IDBI Bank’s appeal against Zee Entertainment in insolvency proceedings dispute

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

IDBI bank had contested the Mumbai NCLT’s orders, which dismissed their request to initiate insolvency proceedings against ZEEL.

Subhash Chandra-led Essel Group reaches settlement with JC Flowers ARC; to repay Rs 1,500 crore over 7 months

CNBC-TV18 has learnt that as part of the agreement, Essel Group entities have committed to repaying Rs 1,500 crore within a span of seven months to JC Flowers. The terms of the settlement dictate that 15 percent of this amount would be repaid within the first 30 days, with the remaining 85 percent to be paid over the following six months, the sources said. (Image sourced from ZEE website)

The deal relates to Essel Group’s debt amounting to around Rs 6,500 crore, which JC Flowers ARC had acquired from Yes Bank at a discounted rate as part of the lender’s transfer of a Rs 48,000 crore Non Performing Assets (NPA) portfolio to the ARC for a little over Rs 11,183 crore in December last year.

BCCI media rights auction today: All you need to know

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

Experts predict a departure from the extravagant spending observed during IPL rights acquisition.

Customer acquisition v/s Customer retention – What’s more important for startups?

Having a strong customer retention strategy will enable startups to ensure financial growth, strong customer relationships, and organisational resilience, ultimately making them enduring businesses. (Representative Image: Desola Lanre-Ologun via Unsplash)

It is imperative to keep customer acquisition costs at a minimum and increase emphasis on customer retention to have a higher conversion percentage and survive through the situation. A Bain & Company study suggests that an increase in customer retention by five percent can lead to 25 percent growth in a company’s profits.

The role of AI in personalized advertising

According to GIPSI, the HI+AI insights division of Tonic Worldwide’s annual new year insights report, just like engineering sleep solutions, consumers are also looking up for other trends such as AI, going green, gender equality across digital platforms. (Representative Image: Steve Johnson via Unsplash)

AI-driven personalized advertising does not stop at delivering tailored ads. It extends to real-time optimization.

Burger King’s motion denied by US judge in ongoing lawsuit

Burger King is not the only company fighting such a lawsuit. Fast food joints like McDonald’s and Wendy’s too are defending themselves against a lawsuit of similar nature. (Representative Image: Josue Canales Tecuatl)

Burger King’s defence in the case is that there was never an obligation to deliver the sandwich in the exact same size as it was depicted in pictures.

TRAI extends deadline to submit comments on broadcasting & cable services consultation paper

TRAI issued a direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers' consent digitally across all Access Service Providers and Principal Entities (PE).

The deadline for submitting comments and counter-comments has been changed to September 19 and October 3.

Elon Musk’s X lifts ban on political ads

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The decision comes into effect ahead of the 2024 US Presidential elections.