Author: Kashmeera Sambamurthy

PepsiCo gets on the ONDC bandwagon

Commenting on its business in the AMESA (Africa, Middle East and South Asia) region, the company said it reported a net revenue decline of 5 percent. (Image source: Moneycontrol)

Through this partnership, PepsiCo aims to expand its customer outreach through ONDC’s affiliated seller applications, and provide visibility to its product portfolio by the buyers.

WhiteHat Jr CEO Ananya Tripathi steps down

Ananya Tripathi, who joined the company April 2022, started her career as a software engineer at Tata Consultancy Services. She was the MD at KKR Capstone before joining WhiteHat Jr.

Ananya Tripathi joined WhiteHat Jr in April 2022. She was the MD at KKR Capstone before joining WhiteHat Jr.

How Maruti Suzuki is steering in the right direction

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

With the cost of owning compact cars having gone up substantially, the SUV segment is expected to drive growth.

YouTube introduces new training program for creators to boost compliance

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

Unlike the previous practice of a single warning throughout the channel’s lifetime, creators will now receive individual warnings based on the specific policy they breach.

P&G Hygiene and Health slashes ad spends by 45% for June quarter

PGHH spent Rs 53.54 crore on advertising and sales promotion in the June quarter of the year 2024, a sharp decline from Rs 96.92 crore spent in the corresponding quarter of the previous fiscal. The ad spent in the previous quarter ending March 31, 2023, was at 106.53 crore. (Image source: Moneycontrol)

The company cut down its ad spends by 9.5 percent in the full year over the previous year.

YoungGuns Class Of 2023: Mindshare India’s Kartik Prakash and Abhay Sachar

At 29, Kartik Prakash has traversed both media and advertising worlds, driven by a passion for storytelling. He spent four and a half years at renowned agencies like Lowe Lintas and Happy mcgarrybowen, being a first-port-of-call on brands like Britannia, Maruti Suzuki and BharatBenz. Sachar has 13 plus years of experience spread over reputed broadcasters, publishers and media networks like MTV, VICE, TIMES and GroupM. He holds a double advanced certification in Brand Communication Management and Digital Content Marketing from MICA backed by an MBA from IMI, Belgium specializing in International Marketing and HR. (From left to right: Kartik Prakash and Abhay Sachar)

Kartik Prakash and Abhay Sachar are championing content at Mindshare India. Here’s why they are YoungGuns.

28% GST: The beginning of the end for MSME gaming businesses in India?

On the other end of the spectrum, larger players are grappling with losses by implementing as much as 50 percent reductions in marketing expenditures. This is only the beginning, said experts, adding, there will be more pink slips, restructurings and shutdowns. (Representative Image: Michał Parzuchowski via Unsplash)

The gaming businesses are only beginning to see layoffs and shutdowns. There will be more, say experts.

Realistic bids expected for BCCI media rights, experts predict shift from past extravagance

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

Even with BCCI presenting two separate packages for TV and digital, the list of contenders is short. Disney Star, Sony Sports and Viacom18 are said to be the three participants in the bidding.

Mamaearth owner Honasa Consumer’s Aqualogica brand clocks Rs150 crore in ARR

Aqualogica has made clean drinking water accessible to those in need. Over the last 18 months, the brand said it has adopted 10 villages and been able to impact 10,000 lives supplying 2.5 million liters of water. (Representative Image: m_____me via Unsplash)

The digital-first brand caters to the requirements of Indian skin and tropical weather. With over 25 SKUs, the brand has launched two ranges – Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients.