Author: Kashmeera Sambamurthy

‘Bole mere lips…I love Uncle Chipps’: How a US presidential election speech inspired the iconic Indian jingle

The competition of Uncle Chipps was with three main brands, PepsiCo’s Lays, Binnies chips and Gold’N Krisp potato chips. But their fight was largely with the unbranded market, where the chips were mostly available in sweet shops. (Image source: From left to right - Instagram and Moneycontrol)

Uncle Chipps, which was launched in 1987, the campaign released in 1994 tasted widespread success and went on to garner many accolades. As Storyboard18 got in touch with the creative folks involved in the making of the campaign, what stood out noteworthy in the campaign was its tagline which was the sole celebrity and the reason behind its success.

HUL’s CEO Rohit Jawa: “We will continue to invest behind our brands”

In the quarter, there was a one-off credit from favourable resolution of past indirect tax litigation benefiting both topline and bottomline. Excluding this one-off, USG, UVG, EBITDA margin, PAT (bei) growth would have been 3%, 2%, 23.8% and 7% respectively.

Hindustan Unilever’s CEO and MD, Rohit Jawa said he is confident about the medium and long term prospects of the FMCG sector.

India’s smartphone market stabilizes post 1% shipment decline in Q2 2023

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.

ASCI clamps down on charity ads; says ads “create donor distress”

Narayan said that its important for people to rely less on finfluencers who are giving them ‘get rich quick tomorrow’ kinds of philosophies and inducing them into the market, (Representative Image: Mark Duffel via Unsplash)

The new guidelines reinforce the ASCI code; Chapter 1 requires ads to be honest and truthful and Chapter 2 requires them not to cause grave or widespread harm or offense.

Temporary Relief: Madras HC directs Google to charge Disney+Hotstar only 4% commission

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Google clarifies that the interim order applies to only Disney + Hotstar and solely for the period in which legal proceedings take place.

OTT players given 2 weeks to respond to government’s proposal of regulating content

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

Information and broadcasting minister Anurag Thakur said OTT platforms should be sensitive to India’s cultural diversity, they must also reflect the collective conscience of the country and provide a healthy viewing experience for people of all age groups.

GST on Gaming: Video game industry less affected financially by 28% GST regulation, says Anuj Tandon of JetSynthesys

Anuj Tandon, CEO Gaming, JetSynthesys says, "Sachin Saga Pro Cricket is undoubtedly for Sachin Tendulkar’s fans who have admired his game and desire to at least replicate playing like him virtually. They can get an in-depth understanding of his entire cricketing career thanks to it. It also appeals to younger mobile gamers who are interested in multiplayer and live event gaming, as well as cricket fanatics who like playing cricket simulation games on their mobile devices. With its excellent graphics and user interface, this game offers plenty to draw in everyone."

Anuj Tandon, CEO, Gaming at JetSynthesys talks about their new Sachin Saga game, marketing and monetizing mobile games in India and how GST doesn’t impact video games.