Author: Kashmeera Sambamurthy

Bira91 collaborates with Accenture to drive growth

“Ask for the ditches instead of the pitches,” she said.

Accenture will help Bira91 design and deploy a digital core – which includes data, artificial intelligence, and machine learning – using SAP S/4HANA to enable a total reinvention of its enterprise through the integration of disparate technology platforms.

Roposo partners with Shopify as it bets big on creator commerce

Under the partnership, online stores can be created on Shopify's platform, which can then be integrated by the Roposo Clout plugin on the Shopify profile to instantly start selling. (Representative Image: Roberto Cortese via Unsplash)

Creator commerce which is 25-30 percent of overall ecommerce business in markets like China and Indonesia, has the potential to reach the same level in India, said Roposo’s Mansi Jain.

Sales of luxury cars zoom in 2023 after positive H1 results

The general consumer sentiment is positive to major luxury car players. With increasing purchasing power, it is also an added factor of sector growth. (Representative image: Håkon Sataøen via Unsplash)

Luxury car companies are fuelling growth mainly because of new launches and stable economic conditions.

Maggi’s maiden TV ad: Things you didn’t know

As per Pradeep Pant, the former advertising manager of Nestle India, Maggi was going to be launched at a price of Rs 5. The managing director of the business, Barry Ryan, who was Irish, was of the opinion that if one wanted to make a big success of the product, pricing had to be done right. (Stills from the 1983 ad)

As brand Maggi runs into trouble for being exorbitantly priced at an airport, Storyboard18 looks into the iconic 1983 campaign that made Maggi a household name.

Goodknight’s implied value stands around Rs 30,000 crore

Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market, according to market research company Euromonitor. Interestingly, in 1994 Hindustan Unilever was also interested in Goodknight. (Still from the brand's latest ad)

Acquired in 1994 from Transelektra Domestic Products, Goodknight is the dominant player in the Rs 5,057-crore Indian insecticide market.

AdPushup becomes only Indian tech solution company to be named as Google’s Premier certified publishing partner

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

As a GCPP Premier Partner, the company will have access to additional benefits and support from the global Google team that is only available to select channel partners.

Cadbury dancing girl to My SRK ad: What’s so khaas about Mondelez’s 75 years in India?

Mondelez India completes 75 years of an eventful journey in India on July 18. It all started with the company launching Cadbury’s Dairy Milk in India in 1948, which has since become a leader in the chocolate category in the country. Storyboard18 caught up with brand custodians Piyush Pandey, Chairman-Global Creative and Executive Chairman-India, Ogilvy; Nitin Saini, Vice-President Marketing, Mondelez India; Shekhar Banerjee, Chief Client Officer and Office Head – West, Wavemaker India; Anil Viswanathan, MD of Vietnam and Southeast Asia, and Sukesh Nayak - Chief Creative Officer - Ogilvy India, to relive the journey of three-quarters of a century by the Indian arm of the global confectionary major. (Stills from the ads)

A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy’s Piyush Pandey and the company’s key executives.