Author: Kashmeera Sambamurthy

Biz Moves: BBH, Havas Worldwide and iProspect

HDFC Ergo General Insurance has brought BBH India on board as the agency-on-record (AOR). The agency will strategize to deliver the brand promise along with building awareness about the company’s products and services among its customers and stakeholders. (Representative image: Max Böttinger via Unsplash)

Keep up with all the key business wins and the account movements.

Chandrayaan-3 launch: News18 platforms post record breaking live concurrent numbers

In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.

On YouTube, News18 Madhya Pradesh/Chhattisgarh’s digital platform achieved an impressive milestone with 421K live concurrent viewers. In the case of CNN-News18, it garnered 320K live concurrent viewers.

Gameskraft, Nazara, MPL, AIGF and others request govt to reconsider 28% GST on real-money gaming

On the other end of the spectrum, larger players are grappling with losses by implementing as much as 50 percent reductions in marketing expenditures. This is only the beginning, said experts, adding, there will be more pink slips, restructurings and shutdowns. (Representative Image: Michał Parzuchowski via Unsplash)

The GST Council’s decision will “reverse the growth trajectory” of the industry and would potentially have “devastating implications” for MSMEs and startups, founders and industry associations say.

Bookstrapping: Outlive by Dr Peter Attia with Bill Gifford

A poor health span is characterised by cognitive decline, loss of physical function and loss of emotional health. Actions we take to improve health span, which is the vision for Medicine 3.0, will naturally increase lifespan as well. (Image source: Amazon)

In Outlive, the authors Dr Peter Attia and Bill Gifford touch upon the four ‘Horsemen’, characterisation of poor health followed by the myth surrounding the definition of the profession ‘Doctor’.

Zoo Media appoints Vishnu Kanth Gokul B J as head of sales and partnership

In his new role, Vishnu Kanth Gokul BJ will report directly to Pratik Gupta, founder and CEO, Zoo Media ensuring streamlined communication and alignment with the company's overall objectives.

Vishnu Kanth B J started his career at Rediff as senior executive – ad sales and has moved up to hold many other prominent positions at various companies.

Retail inflation snaps falling streak, rises to 4.81% in June

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Economists had expected headline retail inflation to rise to 4.6 percent in June.

Disney extends CEO Bob Iger’s contract through 2026

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

The Walt Disney Company has extended the contract of their chief executive officer, Robert A, through December 31, 2026. The 72-year-old chief executive previously said he planned to leave at the end of his contract in 2024.

We are trying to make the brand and the product more accessible: Subway

Mayur Hola, chief marketing officer, Culinary Brands stated, "Be interested in as many things as you possibly can, not because people say so or because it's the right thing to do. If you have enough things that interest you, it will reflect in every part of your life, be it personal or professional, and just make you that much more interesting."

Mayur Hola, chief marketing officer, Culinary Brands says the brand will be amplifying their marketing initiatives in India in the months to come and their new campaign is just the beginning of that journey.