From January 2024, iProspect will assume responsibility for all media planning and buying duties for Carlsberg Group as its media agency of record.
Author: Kashmeera Sambamurthy
Dhoni-led Chennai Super Kings ranks no 1 in brand and business enterprise value: Report
Houlihan Lokey’s IPL Valuation Study 2023 stated that the league’s brand and business value have both increased by 80 percent.
Threads could add $8 billion to Meta’s annual revenue by 2025
Meta-owned Instagram’s Twitter rival Threads has crossed 100 million users making it the fastest-growing consumer product across the world.
Generative AI can help companies engage and retain customers: NVIDIA’s Vishal Dhupar
During the first edition of the Moneycontrol Startup Conclave, Vishal Dhupar – MD, Asia-South, NVIDIA opines on the impact and effectiveness of AI on industries including advertising and marketing.
ITC reappoints Sanjiv Puri as chairman and managing director
Sanjiv Puri started his career at ITC in 1986 as branch manager and moved up to hold various executive roles within the organisation.
Explained: What is fastvertising?
Fastvertising is a type of advertising that thrives on the principles of speed, creativity and personal branding.
Reliance Retail, Jindal and GBTL make offers to acquire bankrupt Future Enterprises
The National Company Law Tribunal admitted Kishore Biyani’s Future Enterprises for corporate insolvency on February 27.
Chivas and Absolut maker Pernod Ricard to roll out new brands, says India CMO, Kartik Mohindra
In a conversation with Storyboard18, Kartik Mohindra, chief marketing officer, speaks on emerging consumer trends and why whisky remains the country’s staple alcoholic drink.
Shark Tank India startups grew 6X with external funding: Redseer report
A total of 27 startups successfully secured funds from external investors, regardless of whether they scored a deal, dropped out, or got rejected on the show.
How marketers can use hyper-personalization to drive business growth
Hyper-personalization transcends basic segmentation, allowing brands to deliver highly relevant and targeted experiences based on deep consumer insights.