Author: Kashmeera Sambamurthy

PepsiCo’s sustainable move, uses recycled plastic bottles

The Pepsi Black rPET bottles are made from 100 percent recycled plastic and are manufactured in India in partnership with Srichakra Polyplast (India) Private Limited with the bottling partner, Varun Beverages.

This launch is part of PepsiCo India’s mission to build a positive value chain through a circular, inclusive economy where packaging never becomes waste.

Havas Worldwide India wins Mamaearth’s creative mandate

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The scope of the mandate will include creating cornerstone campaigns for the brand, including ATL, BTL, and digital.

In a fresh Twitter vs Threads jibe, Elon Musk uses cuss words for Mark Zuckerberg

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

When Wendy’s suggested that Mark Zuckerberg should go to space just to really make him (Elon Musk) mad, Meta owner replied with a laughing emoticon. However, Musk took to Twitter to reply to a tweet using cuss word for Zuckerberg.

Diwan Arun Nanda demits charge as Rediffusion chairman

A two time AAAI (Advertising Agencies Association of India) President and recipient of the Lifetme Achievement Award in the early 2000s, Diwan Arun Nanda served on the Boards of Air India, Eveready, Kingfisher Airlines, Yes Bank and many more.

Dr. Sandeep Goyal to be Rediffusion’s new chairman and managing director.

#TBH: Ad world attrition hits the roof

A couple of decades ago, an ad agency that managed to keep its employee turnover rate at 7-8 percent a year was laudable as the industry norm was 12-15 percent. (Representative Image: Jac Alexandru via Unsplash)

The advertising industry remains notorious for its long and stressful working hours which may be driving away young talent more inclined towards work-life balance. What’s pulling people outside agency jobs is the rise of digital marketing and the tech industries– sectors that have opened up a new world of possibilities for young professionals.

Shantanu Deshpande warns: Don’t take entrepreneurship advice from non-founders online. Here’s why

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder of the Bombay Shaving Company, warns about taking entrepreneurship lessons online from non-founders who claim to be growth advisors, LinkedIn Top Voices, or startup evangelists.

Generative AI: Myntra reimagines Rekha as Barbie. Online users question ethics

Barbie, which was manufactured by American toy company Mattel in 1959 is today 64 years old, still a favourite among children and widely loved and remembered. (Image source: Myntra via Instagram)

With the help of Generative AI, Myntra accomplished the task of turning iconic Indian actress Rekha into Barbie ahead of the film Barbie’s release on July 21.

Biz Moves: Saatchi & Saatchi Propagate, Rediffusion and Sociowash

Saatchi & Saatchi Propagate has won the digital mandate of Enamor where they will be responsible for managing Enamor's digital brand solutions and generating buzz around their new product launches. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: Surrounded by idiots by Thomas Erikson

The book stresses upon some of the useful tips on how to put teams together, which is dependant on which colour in the behavioural spectrum people belong to. (Image source: Amazon)

The book touches upon how most of us are a combination of two colours, and how communication happens on the terms of the listener. The author, Thomas Erikson also stresses upon the importance of body language, and how useful it is to learn how to deliver negative feedback. Rating: 3.5 Stars.