Author: Kashmeera Sambamurthy

Infosys founder Narayan Murthy on punctuality, building culture, and being a compassionate capitalist

Narayan Murthy Murthy recalled that during the time of annual report preparation, his employees would be in the office until 4 am for five to six days, and he would go character by character through it. (Image source: Moneycontrol)

Narayan Murthy was speaking at the Moneycontrol Startup Conclave held in Bengaluru on Friday. He was in a conversation with his son Rohan Murty, who is also a founder of Soroco.

Microsoft’s president Anant Maheshwari steps down

Anant Maheshwari joins Honeywell from Microsoft, where he served as president and chief executive officer of Microsoft India.

Anant Maheshwari, who has 25 years of experience, his resignation comes at a time when restructuring is taking place at the top level management at Microsoft.

ICC Men’s World Cup Ad Rates Revealed

JioCinema will offer fans live coverage in 11 languages catering to the diverse linguistic preferences of viewers across the country. (Representative Image via Unsplash)

Ad rates for ICC Men’s Cricket World Cup go up to Rs30 lakh/10 seconds.

Weekly Shorts: The role of micro-influencer platforms in efficient influencer marketing

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Competition is fine, cheating is not: Elon Musk after threatening to sue Meta

Threads, the 20-day-old app, marks an early entry by Meta into the social media arena. However, it currently lacks certain crucial features expected by users, such as a desktop version and post-scheduling for professionals. Recent updates have addressed some limitations, but room for improvement remains. (Image source: Moneycontrol)

Twitter demanded that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information.

The A Team: How Forest Essentials and Kama Ayurveda drew customers to Ayurvedic cosmetics

Forest Essentials Samrath Bedi and Kama Ayurveda's Vivek Sahni hope that they are able to spread the message of Ayurveda out there to the world, explain its rich benefits and represent the country and Ayurveda on a global level. (Stills from the ads)

Forest Essentials and Kama Ayurveda debuted in the beauty market when the term ‘Ayurveda’ was nearly unheard of and was considered old fashioned. In fact, the luxury Ayurvedic beauty brands may actually have been ahead of their time in anticipating changing consumer preferences.

Unstereotype Alliance’s #YouDontSeeMe campaign to address gender stereotypes in Indian advertising

As per Manisha Kapoor, chief executive and secretary general of the Advertising Standards Council of India (ASCI), "The #YouDontSeeMe campaign is aimed to encourage progressive gender depiction and breaking free from limiting traditional roles.”

#YouDontSeeMe campaign aims to shed light on gender portrayals in the media while emphasising the disparity between on-screen and real-life experiences.

GfK CMO survey: Indians followed by Americans have a positive perspective on marketing

As per the report, factors that drive effective marketing for leaders in marketing are categorised into three pillars: Impact (capability of team and demonstration of ROI), Alignment (leveraging the brand’s commercial value and purpose), and Investment (C-suite commitment to brand and marketing investment).(Representative Image: Randalyn Hill via Unsplash)

As per CMO Outlook Index, in companies where the marketing leader feels they have a strong brand purpose, marketing typically has more influence.