Author: Kashmeera Sambamurthy

Starcom’s COO Niti Kumar on P&G win, ways to handle business transitions

Niti Kumar took to LinkedIn to highlight how the agency’s team has managed to smoothly transition after winning FMCG giant P&G's digital mandate worth over Rs 100 crore after a multi-agency pitch in May. The agency has been mandated to drive digital planning, buying and activation for the company's various brands.

Niti Kumar shares tips to ensure smooth business transitions while winning new accounts.

Twitter vs Threads: Influencers on Instagram’s new app and who will leave Twitter

On the subject of Meta's Threads, influencers are appreciating the interface of the newly launched app where they are calling it uncluttered and seamless.

Those who enjoy negativity, toxicity, and complaining will never leave Twitter, influencers said. The upside is that those who don’t use Twitter for this reason will be able to find a place in Threads.

Meta’s Threads gets 10 million sign ups within 7 hours of launch

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Everything you need to know about Threads – Meta and Mark Zuckerberg’s Twitter Rival that launched today.

Rohan Naterwalla, Abhinav Sinha join Punt Partners’ creative leadership team

Rohan Naterwalla joins the agency from Dentsu Webchutney where he has worked on key clients such as Hershey's, Tinder, MakeMyTrip, Platinum Guild, Facebook, Aditya Birla Capital, and Bajaj Allianz. Abhinav Sinha brings with him over 15 years of experience, having worked with diverse industries such as Mullen Lowe Lintas, Disney's Star Wars, LEGO, and Amazon Game Studios.

Both of them will be based out of Mumbai and will report to Sumera Dewan, president of agency’s creative arm Punt Creative.

IndiaPlays appoints Ami Palan as the head of marketing and strategy; Yash Thakkar as head of sales

IndiaPlays COO, Aaditya Shah expressed great enthusiasm about Palan and Thakkar joining the team, stating, "We are thrilled to announce the addition of Ami and Yash to the IndiaPlays team. Their exceptional backgrounds in marketing, strategy, and sales make them valuable assets as we strive to become a prominent name in the online gaming industry.

In her new role, Ami Palan will lead IndiaPlays’ brand strategy and campaign initiatives, with a primary focus on establishing and strengthening the brand’s presence in the rapidly evolving online gaming landscape. Yash Thakkar brings more than eight years of experience and strategic acumen to his role as the head of sales at IndiaPlays.

Meta unveils Instagram Threads: Challenging the reign of Twitter in social media landscape

As per the blogpost, users on Threads will be able to put up posts that can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Coming to safety concerns, with Threads, Meta said users can unfollow, block, restrict or report a profile.(From left to right: Claudio Schwarz and Daddy Mohlala via Unsplash)

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations.

Johnson Controls-Hitachi appoints Sanjay Sudhakaran as managing director, India and South Asia

Sanjay Sudhakaran previously worked for United Technologies as managing director, buildings and industrial solutions and for Otis Elevator as senior director, Asia Pacific, mergers and acquisitions, sales and marketing before joining Schneider Electric in 2019.

Sanjay Sudhakaran will succeed Gurmeet Singh, who stepped down as chairman and managing director on June 30.

Unilever former CEO Alan Jope: Businesses can choose to remain part of the problem or contribute to the solution

During his stint at Unilever as the CEO, Jope implemented the compass strategy. Speaking to Vox Media's Donald about what the strategy has achieved and what he wanted it to achieve, he states, "It merges our business and sustainability priorities. It begins with a recommitment to the purpose of Unilever, making sustainable living commonplace. And in it, we made a series of very simple declarations of what our strategic priorities were." (Image source: YouTube - Unilever)

Alan Jope retired from Unilever on June 30. He will be on the board of directors for Accenture and will be involved in a couple of not-for-profit organizations.

Fantasy sports made Rs 2,800 crore in gross revenue during IPL 2023: Redseer

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

The report also highlighted that a total of Rs 10,000 crore was spent on advertisements during the IPL 2023.