Author: Kashmeera Sambamurthy

Bookstrapping: Fit at any age: A practitioner’s guide

There is a heartening endorsement for the reading habit and its contribution to the body-mind balance, which cannot be emphasised enough. Any impairment in mental health will have an adverse impact on physical health. (Image source: Amazon)

The book highlights on the races humans and animals can participate or be a part of, advocacy for vegetarianism, how good health is developed, and many more.

Weekly Shorts: Nano influencers – cost-effective partnership for D2C brands as the influencer rates rise

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

With rising influencer rates, D2C brands are turning to nano influencers with 1k-10k followers to reduce their collaboration costs and create honest branded content for the younger audiences.

Rooh Afza: The ruby coloured drink’s brand popularity, evolution and future challenges

In the 1940s and 1950s, when direct lines of communication were very difficult, Hamdard used to advertise Rooh Afza in remote locations by dropping pamphlets from helicopters. At present, television, print, radio and outdoor are their main mediums. Since digital media is fast becoming one of the most used mediums, their spends have now been diverted to that space. (Stills from an ad)

Rooh Afza has not only secured a significant position for itself in the market with its sherbet and other product offerings, but it has also established a remarkable example of sailing through the competitive waves by leveraging nostalgia and cultural connection during the holy month of Ramadan.

How Puma beat Nike, Adidas, and Reebok to top the revenues charts

Puma has performed remarkably well since the pandemic started with over 145 percent in FY22. It has also ranked within the top 100 brands in India in TRA’s Brand Trust Report 2023, ranked at 88th position from among 1000. In the previous report the brand was at 122nd rank.

Puma India has achieved 145 percent growth in the last two years and a revenue of Rs 2980 crore in calendar year 2022, surpassing the combined revenues of Nike, Adidas, and Reebok in the country.

India’s five edtech unicorns spend over Rs 2,250 cr on advertising; Rs 5,500 cr on employees in FY22

Many edtech firms laid off thousands of employees to conserve cash. The five edtech unicorns, put together, laid off more than 3,000 employees. Unacademy, in fact, brought its team size down to under 3,000 from more than 6,000 in April 2022. PhysicsWallah was the only company on the list to not have laid off any employees. (Representative Image: Thomas Park via Unpslash)

Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad cumulatively spent more than Rs 2,250 crore on ads and promotions, and Rs 5,465 crore on employees but with funding winter and slower growth these excesses are becoming a thing of the past.

Nokia India’s Amit Marwah: If you have the right mind share, market share always follows

Nokia India's Amit Marwah highlights, "In Nokia’s new logo, there are different colour lanyards that highlight gender equality. The logo is colourful and reflects energy. It also resonates with our consumers and our partners. This also includes catering to other customer domains like startups."

Storyboard18 got in touch with Nokia India’s Amit Marwah, head of marketing and corporate affairs, to talk about the company’s newly rebranded logo, reasons for the makeover, as well as challenges and apprehensions following this decision.

VLCC appoints Nykaa’s Vikas Gupta as CEO

Vikas Gupta was also the chief customer and marketing officer for Flipkart between 2019-2021. Gupta started his career as a management trainee with HUL in 1998 and spent 21 years with Unilever, leading brand marketing for Lux, Dove, Dirt Is Good brands. He was also the executive director of Home Care for Unilever Indonesia.

Vikas Gupta joins from Nykaa where he was the CEO of SuperStore, Nykaa’s eB2B business. He is armed with 25 years of FMCG and ecommerce experience, and has worked at Unilever and Flipkart.

Storyboard18 Impact: Govt to ask influencers to display qualifications while endorsing health products

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

The development comes days after Storyboard18 reported about how the Indian nutraceutical market has emerged as the sunshine sector where multiple direct-to-consumers (D2C) and legacy brands launch wellness products and get influencers to promote them.

Havas India elevates Sangeeta Barde as Havas Life Sorento’s CEO

As part of her new role, Sangeeta Barde will drive the success model for offshoring and achieving strategic and impactful globalisation initiatives and will also be the regional head of HH&Y Middle East.

In addition, Sangeeta Barde has also been named as regional head of Havas Health and You Middle East .